Director of Marketing

About us

We are a not-for-profit company in Stronghurst, IL who has served the elders from our local communities since 1989. We consist of a Supportive Living Facility, Oak Wood Estates, and a Skilled Nursing Facility, Oak Lane Nursing & Rehab.

Our work environment includes:

• Modern office setting
• Food provided
• Excellent team of co-workers
• Flexible schedule

Overview:

We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase customer acquisition, and enhance customer engagement. This is a leadership role that requires a strong understanding of various marketing channels and the ability to work effectively with a professional team.

Responsibilities:

- Develop and execute comprehensive marketing strategies to achieve business objectives

- Oversee the creation and implementation of marketing campaigns across multiple channels, including print advertising, social media marketing, performance marketing, and more

- Manage and optimize digital marketing efforts, including website development, SEO, SEM, and email marketing

- Conduct market research to identify trends and opportunities for growth

- Monitor and analyze marketing performance metrics to track the effectiveness of campaigns and make data-driven decisions

- Stay up-to-date with industry trends and best practices in marketing

Experience:

- Proven experience in developing and implementing successful marketing strategies

- Strong knowledge of various marketing channels and tactics

- Excellent copywriting skills with the ability to create compelling content

- Experience in social media management and advertising platforms

- Strong research skills to gather market insights and identify target audiences

- Demonstrated ability to lead and work closely with professionals

- Sales experience is a plus

If you are a strategic thinker with a passion for driving business growth through innovative marketing initiatives, we would love to hear from you. Join our team as the Director of Marketing and make a significant impact on our brand's success.

Note: This job description is intended to provide a general overview of the position. It is not intended to be an exhaustive list of all responsibilities, skills, and qualifications required.

Job Type: Full-time

Pay: From $42,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Stronghurst, IL 61480: Relocate before starting work (Required)

Work Location: In person