Associate Brand Manager, got2b

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

Your Role

• Aligns, adapts and implements communications and activation initiatives.
• Contributes to global or regional innovation, category and branding activities including adapting global initiatives to the local US market.
• Supports and executes local marketing and communication campaigns as well as base product management including line extensions, pricing, brand positioning etc.
• Analyzes data sources including POS performance, trend studies and consumer research to discover actionable insights furthering our brand goals.
• Partner with commercial teams to execute channel strategies.
• Coordinates with external agencies on all marketing activities to execute connected 360 plans to drive the best possible return on investment.
• Champion and advocate the brand strategy to internal and external stakeholders and decision makers.
• Manages time and budget resources needed and ensures timely local execution of initiatives.
• Budget management, tracking monthly spend against annual budget plans.
  
  

Your Skills

• Bachelor's Degree in related field; MBA preferred.
• 2-5 years of experience, in consumer products marketing or sales preferred.
• Market analysis including POS and consumer research.
• Turning insights into action.
• Creativity and evaluating creative.
• Brand development & building.
• Brand communication and activation.
• Digital and social marketing.
• Financial planning & budgeting.
• Trade & customer knowledge.
• Beauty trends with interest in serving diverse customer bases.
• Leading and influencing cross-functional teams.
• Attention to detail.
  
  

The salary for this role is $110,000.00 - $125,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.