Business Development Liaison

General Statement of Duties

The primary purpose of the Business Development Liaison is to work in accordance with established policies and procedures of the organization and/or specific instruction from the Corporate Director of Marketing. Primary responsibilities include providing community relations and the referral inquiries necessary to achieve the organization’s sales and move-in goals. This position includes direct contact with medical and business professionals in the surrounding area in order to generate referral activity and solicit direct referrals from these sources.

Essential Job Functions

1. Responsible for meeting the organization’s sales and occupancy levels in accordance with the marketing plan. Results will be achieved through strategic networking with area professionals, including but not limited to: presentations within the community and the surrounding community at-large, community tours, follow-up telephone calls and appointments to keep the professionals informed.

2. Pre-qualifies sources of professional referrals to determine their ability to send qualified potential residents to the organization. Identifies those key decision makers and communicates with those involved in making or influencing the decision about making referrals to the organization.

3. Creates new and services existing relationships with professional referral sources. Including telephone contact, community tours, office visits at the professional’s office, etc. All contact with the professional referral sources is accurately documented in the Leads Management System.

4. Responsible for preparation and implementation of a Community Outreach Plan which will detail the planned and actual contacts made with professional referral sources. Will schedule sufficient activity to generate the number of referral leads as outlined in the marketing plan.

5. Participate in local organizations identified as bringing value, by making presentations and joining as a member where appropriate, in order to facilitate a broader knowledge of the industry and of the community’s capabilities.

6. Manages community/public relations to include health fairs, screenings, community education programs (CEU’s), and outreach.

7. Supports other members in the marketing department in direct sales as necessary through giving sales presentations and community tours as needed.

8. Keeps updated about relevant operational, competitive, and company information, in order to respond effectively to inquiries from contacts and convey community message.

9. Assist in developing a formal community relations strategy to be incorporated in the annual community marketing plan, in conjunction with the appropriate Heritage Pointe Marketing staff and the Corporate Director of Marketing.

10. Adheres to Heritage Pointe marketing guidelines.

Non-Essential Functions

1. Develops and implements special events and presentations targeted as community education, establishing, and maintaining status for the organization as the premier provider of retirement living.

2. Prepares weekly update of actual referral activity on the Community Outreach Plan.

Assists the Director, Marketing Staff, and the appropriate Heritage Pointe staff in the development of collateral materials, press releases and advertising as needed.

3. Reads appropriate healthcare and gerontology journals, newsletters, and publications.

4. Completes weekly reports along with other community marketing staff members.

5. Attends in-service training and education session as assigned.

6. Performs specific work duties and responsibilities as assigned by direct supervision or administration.

Job Qualifications

1. Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone effectively with both large and small groups in English.

2. Some college preferred. Two years’ experience in sales, preferably external marketing, with demonstrated results.

3. Must have the ability to work independently with self-discipline and self-motivation.

4. Skill in use of computer software including MS Office.

5. Must be able to generate a warm, friendly, and caring manner on first impression.

6. Position requires frequent (daily), local off-property travel. Must possess reliable transportation.

7. Must be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the Americans with Disabilities Act (ADA) regulations in all aspects of the job including sales presentations and marketing materials.

Expectations of All Employees

1. All employees will support the organization’s mission and vision.

2. Maintain confidentiality at all times.

3. Follow HIPAA guidelines.

4. Participate in mandatory in-service training and required meetings.

5. Adhere to safety measures such as infection control and handwashing, follow fire, tornado, emergency, and other safety policies and procedures.

6. Maintain professional conduct and positive communication with team members, residents, families, and visitors.

7. Flexibility for other tasks as assigned.

Note

The statements contained herein are intended to describe the general nature and level of work being performed and are not to be construed as an exhaustive list of responsibilities, duties, or skills required of personnel. Furthermore, this job description does not establish a contract for employment and is subject to change at the discretion of the employer.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person