Marketing Engagement Director

The role of the Marketing Engagement Director is designed to be a trusted partner for our clients in helping them build strategic marketing solutions to drive positive business results. It is ideal for someone looking to eventually become a marketing leader such as a VP of Marketing or CMO. This role requires (and further builds) experience across a combination of areas including business consulting services, strategy development, team leadership, problem solving, and data-driven decision making. You will have the opportunity to work closely with best-in-class marketing, analytics, and marketing automation teams.

What you’ll do

• Be a trusted marketing partner for 2-3 clients
• Own day-to-day client communications and build positive, productive relationships with Senior Managers within client organizations
• Lead the Marketing plan creation process for clients in partnership with Marketing Services leads (Media Directors, Marketing Strategist)
• Contribute in the development of new processes and best practices to ensure consistent delivery from the Marketing Services department across the Hero client portfolio
• Mentor Marketing Engagement Managers through executive sponsorship on their accounts to grow their skills and improve in their ability to lead a team and be a valuable client advisor
• Lead modeling and forecast projects to set appropriate goals and identify potential improvement areas within marketing and sales team activities
• Serve as project manager by running internal and external status meetings, being accountable for the quality of our marketing outputs, managing all tasks (Jira), resourcing/staffing, managing engagement documentation, and more
• Understand all digital marketing disciplines to provide a point of view on standard methodologies and solutions
• Partner closely with Client Services to lead programs and deliverables including client reviews and approvals
• Provide internal team leadership and provide appropriate insight into client’s strategic business initiatives to lead performance planning and tracking
• Drive program performance and demonstrate understanding of data analytics tied to client KPIs and business outcomes
• Manage account financials, forecasting, media reconciliation and client profitability

Who you are

• 7 years of experience managing paid media and/or marketing automation programs either at an agency or as part of an internal marketing team
• Familiarity with all channels of digital marketing including paid search, programmatic, paid social, marketing automation, and site direct partnerships
• You have the ability to manage competing priorities across multiple accounts and client contacts for large scale programs. Including strong task based management.
• You have experience defining a marketing campaign strategy and leading a team to execute a plan based on that strategy
• You’re an analytical thinker with the ability to understand performance marketing data and are well-versed in tools like Google Analytics, Salesforce and Tableau (or similar web analytics, CRM and BI tools).
• You are comfortable providing clear direction and direct feedback to a team in order to deliver high performing marketing campaigns
• You are well organized and enjoy developing new processes to improve efficiency
• Certifications are a plus but not required in areas such as Google Adwords, Google Analytics, Marketo, Eloqua, Salesforce, etc.
• Excellent verbal and written communication skills
• Real passion for brands, digital marketing, communications and technology

All qualified applicants will receive consideration for employment without regard to race, color, age, marital status, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, medical condition, physical or mental disability, genetic information or military and veteran status

We are Hero

At Hero Digital, we believe the future belongs to the businesses that harness technology to serve human needs. Our unique business approach blends consulting, creative, and technology to deliver new business value by transforming the complete digital customer experience.

We partner with leading companies like Comcast, U.S. Bank, Zoom, Amazon, Airbnb, Cedars-Sinai, Lucid, Nagase, UnitedHealthcare, Masonite, K Hovnanian, and LPGA to drive business growth across the customer journey.

Our expert teams partner with business leaders to help them unlock value by identifying the best customers, capturing new market opportunities, and developing new products and services to deliver cost savings and drive profitable growth.

Our unwavering commitment to our partners' success is one source of our heroic reputation. Our team is the other.

We’re expanding our talented team of customer experience experts. We celebrate leaders at all levels who take risks and instill the spirit of collaboration. We seek people who are Wholehearted, Craft-driven, and Bright to help us fulfill our mission to create customer experiences without compromise.

Core Values:

Wholehearted—we bring our complete, genuine, and whole-hearted selves forward each day.

Craft-driven—we have a strong sense of curiosity and diligence, taking a meticulous approach for each step.

Bright—we’re driven by imagination, inspiration, and an optimistic mindset.

Above all, Hero Digital is committed to creating an inclusive employee experience that reflects the world we live in today. We’re an equal-opportunity employer that welcomes people regardless of backgrounds, experiences, abilities, and perspectives.