World Wide Gaming Influencer, Esports and Events specialist

Responsibilities:

Influencer & Esports Marketing

• Be responsible for the planning, implementation & reporting of Worldwide influencers.
• Manage regular status calls & reports to key stakeholders across the business.
• Own the strategy, management, tools/agencies to source and engage with influencers to create content in line with the focus products & strategic alliances.
• Develop and implement creative briefs related to influencer activations.
• Confident to communicate influencer activation performance metrics to leadership.
• Build and nurture strong relationships with gaming and reviewer influencers to enhance product and brand awareness.
• Own budgets, POs and contracts related to influencers, ability to managing relationships with talent and creative agencies.
• Manage The HyperX Gaming Arena relationship & activations.

Events

• Support event planning and execution of Worldwide strategic events aligning with HP Gaming calendar and key product launches.
• Manage event agencies to execute all planned activities; creation and management of event briefs, creative/brand sign off.
• Work alongside the wider Marketing strategy teams to ensure the “Gaming narrative” is correctly represented.
• Collaborate with other key stakeholders, manage budgets, providing regular status reports to stakeholders.

Knowledge & Skills:

• Superior marketing skills with the ability to run multiple assignments simultaneously.
• Knowledge and experience of infleuncer & esports marketing and events.
• Ability to articulately present ideas, making persuasive arguments in presentations.
• Ability to think creatively while basing ideas in strategy and data.
• Ability to evaluate data and present findings clearly (proficient use of Excel) and recommend actions based on that data.
• Ability to create reports following activities

Impact/Scope:

• Typically supports the manager and drives Influencer & Esports Marketing and evnets on a worldwide scale. This includes planning through to execution.

Education & Experience:

• Associate Degree or equivalent (Bachelor's degree or equivalent preferred).
• 3 years of work experience in related field.