Manager, Marketing Communications

An Amazing Career Opportunity for a Manager, Marketing Communications!!

Location: Palm Beach Gardens, FL, Austin, TX or Eden Prairie, MN United States

Job ID: 33000

The Marketing Communications Manager is responsible for strategizing, designing and executing marketing campaigns and owns the digital strategy for the Workforce Identity Management business unit, part of the Identity and Access Management Solutions (IAMS) Business Area (BA). Offerings include identity authentication for workforce, visitor management, and physical identity and access management.

Diplomacy, professionalism, excellent collaboration with cross-functional teams and strong people leadership are necessary skills. As the role covers a large portfolio, broad experience in marketing campaign types would prove useful. These include volume-based performance marketing, highly targeted account-based marketing and a passion for storytelling – both with written and numerical data interpretation.

Who are we?

HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo

As our Manager, Marketing Communications , you’ll support HID’s success by:

• Strategizing, creating and developing Workforce Identity Management solutions marketing campaigns in close coordination with Product Marketing Manager and BU leadership. The successful candidate can clearly demonstrate how marketing supports the business in reaching measurable, strategic outcomes
• Developing, monitor and optimize demand creation programs, ensuring quality lead generation and revenue opportunities
• Collaborating with BU and area marketing sales and global resources in the development of campaign assets including video, webinars, press releases, social media content, podcasts, collateral, blogs, customer case studies, infographics, etc.
• Developing product positioning, value proposition and differentiation messaging in collaboration with Product Marketing Management for cohesive and effective campaigns
• Working with digital engagement resources to ensure that inbound buyers’ journey is engaging and performing to targets – this includes implementing recommended best practices for webpage refreshes and optimization as well as blog, email, landing page, paid media, audience segmentation and content ideation
  
  

What we will love about your background:

• Proven record of strategic demand generation and pipeline contribution towards revenue targets
• Embrace an agile mindset where learnings and metrics are used incrementally to adjust towards the best outcomes
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Extensive experience creating and implementing successful demand creation, lead nurturing and pipeline acceleration programs
• Strong interpersonal skills; ability to work well with other team members, product management, sales, customers, etc.
• Strong project management skills and the ability to balance multiple priorities
• Strong writing and editing abilities. Capable of crafting compelling web copy and writing for SEO content creation
• History of content creation, content marketing experience and developing a digital buyers journey
• Proficient in SEO/SEM foundations and best practices
• History of budget management and demonstrated ability to work within fixed budgetary guidelines
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Proven ability to work independently and prioritize his/her time in alignment with BU priorities
  
  

Your Experience and Education include:

• BA/BS degree in marketing, communications or related area. Candidates with equivalent education plus relevant work experience may also be considered
• Minimum 8 years’ experience in B2B digital marketing / demand generation / integrated marketing
• Minimum 2 years’ experience marketing a SaaS product
• 1 year experience managing a small marketing team of 1-5 direct reports
• Physical security and/or cybersecurity experience is a plus
• Experience in working with and managing external vendor/partner relationships
• Experience working with an agile framework such as OKR’s, sprints or scaled agile is a plus
  
  

Who you are as a Team Member:

• Exceptional communication skills, both written and verbal
• Willingness to ‘roll up sleeves’ and dive deep into tactical work when necessary
• Good interpersonal skills, willingness to learn and continue to grow professionally
• Strong team player and ability to work well with others
  
  

Why apply?

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise
• Innovation: You embrace challenges and want to drive ambitious change
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly
  
  

HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

We make it easier for people to get where they want to go!

On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.