What are the responsibilities and job description for the Marketing Coordinator position at Hidden Lake?
Major Duties and Responsibilities:
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns and events.
- Analyze and report on the performance and efficiency of campaigns to help shape future marketing strategies.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Help produce marketing campaigns around all events and sales opportunities
- Create sponsorship packages and marketing campaigns for such
- Develop and create marketing materials, such as sales collateral, and ensure brand guidelines are met.
- Write, proofread, and edit creative content across different mediums.
- Create, schedule and post all social media facebook / instagram / tik tok / YouTube ect. for all Hidden Lake festival & events and private events
- Create marketing material ie flyers, signs, postcards ect.
- Track and manage success of marketing campaigns
- Updates to website or web direction to creative team
- Loading current events into our booking software platform
Education /Experience:
- A degree in graphic design, visual communication, or related field or equivalent combination of education and experience.
- Strong knowledge of various marketing and analytics tools (including traditional and digital marketing) and content management systems.
- Experience in creating and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Working knowledge of website design preferably WIX, not required but desired
- Excellent analytical skills and a knack for data analysis.
- Strong prioritization, organization, and project management skills.
- Exceptional verbal and written communication skills.
- Skilled in writing and editing content with an attention to data
- Expert in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop and /or working knowledge in Canva
- Must be a detail-oriented team-player with the ability to multitask.
- Must be able to produce high-quality deliverables under strict deadlines.
- Savvy with social media, including LinkedIn, Twitter, Facebook, etc.
- Google Ads a plus
Qualifications
- Strong multitasking skills, strategic mindset, and ability to track predefined metrics.
- Experience in creating and hosting meetings and events both in-person and online.
- Regular use of social networks and communities.
- Passion for creating engaging videos, memes, gifs.
- Active digital presence, engaged with campus life and college students both in-person and online.
- Interest in digital media and entertainment, communications, business, marketing, social media, sales, and project management.
Preferred Skills
- Self-starting entrepreneur and impeccable communicator who thinks outside of the box.
- Fun outgoing personality
- Desire to help build a brand
- Ability to work at home but must live in an area to visit, experience the events and understand our company will need to meet and work with management on a regular basis
Who is Hidden Lake?
Hidden Lake exists to create unforgettable memories for our community, and the friends and family it encompasses.Through healthy, active, outdoor recreation, as well as through the execution of special events, our goal is to share our love for the environment around us, our passion for living life to the fullest, and our enthusiasm for having fun.
Hidden Lake has always been a place inspired by, and made to inspire fun. A passion for water recreation birthed a fishing escape and lakeside bar that organically grew overtime to become Phoenix’s West Valley premier outdoor event and wedding destination. Hidden Lake is a private 120 acre outdoor recreation destination, located in Maricopa County, Arizona, just west of the Phoenix Metro area. It consists of 60 acres of trophy fishing waters, a beautiful wedding location, private event center, and live music venue. Bordered by thousands of acres of protected riparian area, we offer a wide variety of healthy, active, outdoor entertainment for all ages.
From the moment of arrival the lake captures your attention, a breathtaking body of water unexpected among Arizona’s dry topography. With lakeside seating perfectly positioned and a stage suspended above the shoreline, you can’t help but be drawn to the water. A good time getaway for friends, families and fishing enthusiasts we provide a diverse array of events; food trucks, a wide variety of drink offerings and entertainment spells out fun for the whole family. The backyard, laid-back, come-as-you-are, vibe makes everyone feel like family. Whether you’re here for a signature event, a gorgeous wedding, a private event, a Sunday Funday, or just to enjoy recreation on the lake, every experience is an invitation to leave your worries behind and enjoy lakeside liveliness. So no matter your reason for being here or where you find yourself along the shoreline, Hidden Lake welcomes you.
As we continue to work on restoring the natural environment around the lake each and everyday, Hidden Lake is becoming increasingly more spectacular and dramatic. As other area lakes, rivers and recreational sites are being adversely impacted by our state’s rapidly increasing population, Hidden Lake works hard to maintain a safe, clean environment for hard-core anglers, nature enthusiasts, and families to enjoy.
Job Type: Full-time
Pay: $30,000.00 - $50,000.00 per year
Benefits:
- Paid time off
Schedule:
- 10 hour shift
- 8 hour shift
- Choose your own hours
- Day shift
- Monday to Friday
- Night shift
- Weekend availability
- Weekends only
Ability to commute/relocate:
- Buckeye, AZ 85326: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Buckeye, AZ 85326
Salary : $30,000 - $50,000