What are the responsibilities and job description for the Business Intelligence Analyst - Madison position at Hiebing?
Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other’s backs. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono work for organizations making meaningful change. Camaraderie is real (as is the Beer Fairy). And together we generate great work, good karma and a pretty nice chunk of bonus money for everyone at the end of a good year. Come learn and grow with us.
SUMMARY
Hiebing is looking for a Business Intelligence Analyst with strong Tableau experience to join their Marketing Science team — someone who has experience with and a passion for data visualization and uncovering compelling and actionable insights from data. This position will visualize data, perform analysis and create reports and recommendations for decision-makers across multiple clients.
The ideal candidate has strong analytic and problem-solving skills, is passionate about data storytelling, and familiar with business/marketing principles. Extensive experience with Tableu Desktop and Tableau Server is required, and certification is preferred. This position will work on a cross-functional team with support from a Data Scientist and Data Engineer, presenting the candidate with the opportunity to learn or expand skills in statistical modeling, computer programming, cloud computing and data architecture development.
RESPONSIBILITIES:
Data Analytics and Tableau Development
- Lead development of Tableau dashboards and data visualizations
- Generate and communicate clear, compelling, and actionable insights to help clients understand campaign performance and the customer journey
- Respond proactively to ad hoc data requests from clients and internal teams
- Communicate with internal stakeholders to ensure that reports are completed on time, on budget, and without error
- Train other employees on data analytics/statistics principles, data visualization best practices, and data storytelling
- Maintain and evolve current reporting and dashboard processes to optimize and automate BI pipeline
- Maintain Tableau Server user permissions and file organization structures
- Assist Data Engineer with data acquisition and quality assurance tasks
- Generate technical documentation of data sources and flows
Additional Opportunities for Qualified Candidates
- Lead A/B testing initiatives and experimental design
- Assist with database administration of Snowflake data warehouse
- Leverage R and Python skills to conduct more advanced data science projects including analysis, predictive modeling, AI, ML, etc.
QUALIFICATIONS:
Bachelor’s degree in business analytics, statistics, econometrics, information systems, computer science or related fields with strong mathematical acumen
- 2-5 years of experience in data analytics or business intelligence
- Expertise with Tableau Software and Tableau Server Administration
- The ideal candidate is Tableau Desktop and Tableau Server Certified
- Expert with filters, parameters, extracts, live data sources, dashboard/worksheet actions, advanced table calculations, LOD calculations, and creative custom visualization development
- Above average skill in Excel including advanced functions
- Experience working with large datasets and cloud-based architecture
- Ability to clearly explain complex technical ideas both verbally and in writing
- Strong desire to work in cross-functional teams and collaborate with other departments
- Ability to manage and prioritize multiple concurrent projects and reports
- Self-driven and comfortable working independently
- Attention to detail is extremely important
- Strong understanding and experience with marketing principles and KPIs preferred
- Ability to work in the United States without requiring sponsorship now or in the future
HELPFUL TECHNICAL SKILLS
- Azure, Matillion and Snowflake
- Programming languages (SQL, R, Python)
- Marketing Mix Modeling and other marketing attribution techniques
