Digital Marketing Director

High10 Digital is searching for a digital marketing expert with a talent for web development and practical experience in both search optimization and e-commerce application.

The ideal candidate is a creative-driven developer with experience in user-centered design of websites and mobile experiences who can work alongside a team and independently on the creation, maintenance, and updates of websites for clients across a variety of industries.

We need someone who can also conduct and analyze keyword and competitor research to optimize the content of websites in order to improve our clients’ organic search result rankings.

To excel in this role you must be willing to keep abreast of industry innovations and trends, understanding the nuances of the various online platforms and employing your expertise and relevant data to develop successful strategies to reach target audiences. You must be a problem solver and decision maker, able to execute your recommendations to help achieve targeted KPIs.

This role will also be responsible for leading and mentoring a team or other talented digital marketing experts. The team’s goal is to ensure the success of our clients’ online marketing efforts.

High10 Digital is a performance marketing agency that utilizes market research and data analytics to reduce wasted time and money, develop strategies and drive measurable business results for our clients. The success of our approach is reflected in our company having experienced significant growth in the three years since our founding. High10 is in an accelerated growth mode—adding talent and solutions, investing in technology, and fine-tuning our processes for maximum effectiveness. Our goal is to bring a unique service experience to clients looking for help in reaching their business objectives more efficiently.

If you’re looking for a new challenge in a flexible, fun work environment—paired with the opportunity to help shape the formation of a new approach to marketing—High10 Digital is the perfect fit for you. We pride ourselves on holding one another accountable for all the various hats we wear, because we’re here to help our clients grow (and to grow along with them).

Deliverables

• Create engaging user experiences through mobile-first best practices while incorporating front-end frameworks and back-end languages such as PHP, third-party scripts, and APIs where necessary
• Create and maintain workflows with internal teams to provide visibility and to ensure workload balance
• Develop testing schedules, addressing all browsers and devices to ensure target audiences can access content

Requirements

• 3-5 years experience successfully developing and executing online campaigns
• Experience planning and developing websites across various web protocols and tools such as SSH, SFTP, basic database administration, and website migration
• Proven experience in website design and back-end development, with demonstrated proficiency in WordPress, Drupal, Shopify, SquareSpace and other industry web builders
• Proficient with modern JavaScript libraries and modern front-end development frameworks and markup
• Experience with e-commerce and a strong grasp of security principles as they apply to e-commerce applications
• Aggressive problem diagnosis and creative problem solving skills
• Understanding of search engine algorithms and ranking factors/methods
• In-depth knowledge of keyword research, data mining, and website analytics tools
• Ability to complete competitive analysis of other companies within the industry
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Willingness to stay up-to-date with the latest trends and best practices in development and SEO
• Excellent multitasking skills and ability to manage multiple projects simultaneously