Digital Marketer

We are looking for a versatile digital marketer who excels in managing paid advertising, SEO, website administration, and HubSpot operations, with a strong analytical mindset and obsession for driving measurable results.

Our marketing team is responsible for driving client success through channel partner marketing as well as generating qualified leads in a highly specialized market. Our digital marketer will be integral to our inbound marketing initiatives to enhance online visibility, generate quality leads, and ultimately contribute to the organization's growth.

HiringThing operates in a flexible environment where employees can be active and hands-on, supporting and guiding the growth of our established startup. Our company is fully remote without any physical offices.

Responsibilities

This multifaceted role encompasses responsibilities in paid advertising, SEO, website administration, and HubSpot administration.

• Achieve “Immaculate Inbound Lead Generation” by optimizing the prospect journey and experience across all digital channels and touchpoints
• Generate and share reports on campaign performance, SEO rankings, lead generation,  conversion metrics, and other KPIs
• Continuously research and stay informed about the latest digital marketing trends, best practices, and tools
• Be unafraid to try something new
• Adhere to the digital marketing budget

Paid Advertising

• Optimize existing paid search, display, and remarketing campaigns across various platforms (including Google Ads, Microsoft Ads, and LinkedIn)
• Plan and implement new paid advertising strategies
• Monitor and analyze campaign metrics to maximize campaign performance

Search Engine Optimization

• Identify and implement on-page, off-page, and technical SEO strategies to improve search rankings
• Optimize website and blog to increase rankings for our most important web pages and keywords
• Collaborate with content creators to develop SEO-friendly content and ensure it aligns with the target audience and goals

Website Administration

• Build new web pages and landing pages in support of user journey optimization, digital campaigns, and paid advertising
• Manage website updates and maintenance
• Monitor and optimize website performance
• Partner with freelance developers on advanced projects and updates

HubSpot Administration

• Manage and optimize the company's HubSpot CRM and marketing automation platform
• Improve existing and deploy new sales and marketing processes within HubSpot
• Support sales and marketing's use of HubSpot including list building and management, campaign management, building emails and workflows, etc
• Partner with the engineering team to further optimize data transfer via API

Requirements

• At least 2 years of experience in digital marketing, preferably B2B marketing at a SaaS company
• Demonstrable experience managing PPC and SEO/SEM
• Google Ads, Microsoft Advertising, and/or HubSpot certifications are a plus
• Experience in SEO and optimizing user funnels
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Moz, etc.)
• Ability to communicate well in a team-oriented environment with 100% remote colleagues

Technology Used

Proficiency is a plus

• HubSpot
• Asana
• Moz
• SEMRush
• Google Analytics
• Google Search Console
• Google Ads
• Microsoft Advertising
• AdRoll / RollWorks
• LinkedIn Ads
• Wordpress w/ Elementor
• Confluence

Who We Are

We are a SaaS recruiting platform that helps companies promote jobs online, manage applicants, and hire great employees. We’ve been in business since 2012 and are growing. We're a technology-first team dedicated to building an approachable and adaptable platform that empowers everyone to hire their dream team.

We keep in touch via Slack and consistent video conferences. We meet as a team several times a week and are required to connect with other teams, both internal and external, during standard business hours. You can work from home, a coffee shop, or the beach as long as the work gets done.

Our diverse team is distributed throughout the US. We desire to work with smart, thoughtful colleagues to tackle hard problems, head-on.

We strive for transparency – having more information enables everyone to make better decisions and builds a culture of trust!

We are creating a great technology company, striving for continuous improvement, truly agile development, and high-efficiency delivery.

HiringThing was recently named an “Inc Magazine Best Workplaces” Honoree.

Compensation/Benefits

• Competitive salary based on experience
• 401(k) plan with regular and Roth options available employer contribution
• Participation in employee stock option plan
• $100/month telecom reimbursement
• Up to $50/month fitness reimbursement
• Comprehensive benefits offered to eligible employees
• Opportunity for professional development and to learn/increase experience with Hubspot, B2B sales, Enterprise sales
• Unlimited PTO policy
• 9 annual paid holidays for full-time employees
• Fully remote environment
• Company equipment provided

If you’d be a great addition to our team in this role, we’d love to hear from you!