Director of Marketing

Company Description:

Home Instead is a premier provider of in-home care services globally, committed to enhancing the lives of elderly adults by offering personalized care, companionship, and a broad range of services that enable them to live independently at home. Our mission is rooted in enhancing the quality of life for both our clients and their families through dedicated care, compassion, and a commitment to excellence.

Job Summary:

The Marketer at Home Instead will play a vital role in developing and executing marketing strategies that increase brand awareness, drive service utilization, and support the overall growth objectives of the organization. This role requires a strategic thinker with a passion for storytelling, a knack for digital marketing, and the ability to engage diverse audiences. The successful candidate will be creative, results-driven, and possess an in-depth understanding of the healthcare or home care market dynamics.

Key Responsibilities:

• Develop and implement comprehensive marketing and advertising strategies that align with the company’s goals, including digital marketing, content creation, social media management, and community outreach.
• Analyze market trends and competitor activities to identify opportunities for brand growth and differentiation.
• Coordinate with the sales team to create marketing materials and campaigns that effectively communicate the value of Home Instead’s services to potential clients and their families.
• Manage the company’s online presence, including the website, social media profiles, and online reviews, ensuring consistent messaging and brand integrity.
• Plan and execute events, seminars, and presentations in the community to raise awareness and educate the public about Home Instead’s services and the importance of quality elder care.
• Monitor and report on the effectiveness of marketing campaigns and strategies, adjusting plans as necessary to achieve objectives.
• Foster relationships with community organizations, healthcare providers, and other key partners to enhance referral opportunities and collaborative initiatives.
• Stay abreast of marketing trends, tools, and technologies that can enhance Home Instead’s visibility and engagement with target audiences.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 3 years of marketing experience, preferably in the healthcare, home care, or related industry.
• Demonstrated success in developing and executing marketing strategies across various channels, including digital, social media, and traditional advertising.
• Excellent communication, writing, and presentation skills, with the ability to create compelling content and messages for diverse audiences.
• Strong analytical skills with experience in market research, data analysis, and marketing performance metrics.
• Proficient in marketing software and tools, including CRM systems, email marketing platforms, and social media management tools.
• Ability to work collaboratively across teams and with external partners, managing multiple projects in a fast-paced environment.

Preferred Qualifications:

• Experience in event planning and community outreach.
• Knowledge of the elder care industry and the specific needs of elderly clients and their families.

Why Join Us?

Home Instead offers a dynamic, supportive work environment where creativity and initiative are valued. We provide competitive salaries, professional development opportunities, and the chance to make a meaningful impact in the lives of elderly adults and their families. Join us in our mission to enhance the quality of life through compassionate care and innovative solutions.

Application Process:

Interested candidates should submit a resume, cover letter, and portfolio of marketing projects or campaigns that demonstrate relevant experience and success. [Provide link if applicable]

Home Instead is an Equal Opportunity Employer.

Job Type: Full-time

Pay: From $40,000.00 per year

Application Question(s):

• This position requires a lot of traveling to different facilities to promote the brand. Are you comfortable being on the road for a long period of time?

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Augusta, GA 30907 (Required)

Ability to Relocate:

• Augusta, GA 30907: Relocate before starting work (Required)

Work Location: In person