Marketing Copywriter

Horizontal Digital
Minneapolis, MN Full Time
POSTED ON 12/14/2022 CLOSED ON 12/25/2022

Job Posting for Marketing Copywriter at Horizontal Digital

Horizontal Digital is an experience forward consultancy. So, what does this mean? We help organizations not only meet ever-increasing customer expectations but set the bar higher in the process. And we deliver on this promise by putting customers at the absolute center of everything we do, helping them build stronger possibilities with our clients in the process.

Our solutions are driven by strategy, creativity and execution — and powered by Sitecore, Salesforce and other enterprise platforms. Get a deeper look at our expertise by visiting the Work section of our website.

But enough about us. Let’s talk about you.


As an Internal Marketing Copywriter/Content Writer, you will write highly engaging copy/content that reflects the voice of Horizontal Digital across our internal marketing projects. You’ll have the opportunity to work alongside a high-caliber, growing team as you keep our lens of expertise (across CX and technology) and the Horizontal brand voice at the heart of your work.


What you’ll do:

    Write in such a way that takes complex information that a niche, specialized audience would grasp and make it easy to understand for a broader audience

    Take creative direction and adapt points from creative briefs, brainstorm discussions and research into copy/content that grows awareness, encourages engagement, educates, builds authority, and drives action

    Write material including thought-leadership (ebooks), email campaigns, blogs, website content, social media, bios, video scripts and more

    Write internal facing content for events, onboarding/training, and other needs

    Collaborate with Hztl Digital’s recruitment and HR team to create engaging talent recruitment materials and employee communications

    Interview internal team members to generate copy points, insights and stories for Hztl branded materials

    Work collaboratively with our SEO team and incorporate best practices into your work where needed

    Invest time into continuing education/professional growth

    Manage multiple projects with short deadlines simultaneously

    Be a gatekeeper/guardian of the Horizontal brand voice


Who you are:

    Talented. You’re an exceptional storyteller who can make everyday things interesting and engaging.

    Flexible. You are ready and willing to change direction and adjust priorities quickly. You understand that because of the nature of what we do, we often take on projects with quick turn arounds.

    Collaborative. You share ideas and collaborate with our internal and client team on projects.

    Detail-Oriented. You are comfortable tracking your time project-by-project

    Autonomous. You are adept at managing your own time and work output but understand how your role and actions may affect the entire team.

    Empathetic. You seek to understand users and audiences when shaping your work and are aware and considerate of the perspectives and needs of your teams and clients.

    Adaptable. You do what is needed even if it isn't your job. You are open to growing, learning, and wearing several different hats.

    Meticulous. You possess a high level of attention to detail and strong organizational skills. We have a lot of moving parts here. You need to be able to stay on top of the different components and drive the bus when needed.


What you bring:

    3 year of marketing/brand copywriting for multi-channel experiences

    Experience writing copy for social media, digital display ads, technical and brand brochures, events and other promotional materials

    Bonus points for previous background and/or experience with digital experience/marketing platforms such as Sitecore and Salesforce
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Salary.com Estimation for Marketing Copywriter in Minneapolis, MN
$64,631 to $81,135
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