Marketing Coordinator

Overview

HTeaO, a thriving franchise in the tea industry, is seeking a dynamic Marketing Coordinator to join the growing marketing team to assist in development and execution of store level marketing plans. Responsibilities will include creating strong brand awareness and loyalty, driving traffic within day parts and sales channels, creating strong community connections, and assist in customer relations.As the Marketing Coordinator, you will play a pivotal role in shaping our brand identity, fostering community engagement, and overseeing influencer collaborations across the HTeaO franchise network.

Responsibilities

Help to build and shape the perception of HTeaO in the local market(s) and align positioning with core brand values.Assist marketing and ops teams in ensuring successful rollouts of new stores, products, and promotions in assigned markets.Support managers with strategic local store marketing efforts, including signage needs, printing, and distributing promotional marketing materials, community partnerships and tactics to drive traffic.Research store trade areas, building strong local plans and community relationships.Maintain communication with internal teams to align and effectively execute Local Store Marketing programs.Coordinate, execute and attend community events such as New Store Opening days, Ribbon Cuttings and Promotional events.Consistently review sales as well as PMIX, daypart, and online vs. drive-thru data, and recommend tactics and adjust store level plans to achieve overall revenue goals.Assist in customer relations to help resolve tickets that come in that pertain to marketing.Organized and maintained both digital and physical files, ensuring data confidentiality.Owns the customer relationships process by resolving marketing tickets from franchisees and customers.Assisted in preparing presentations, documents, and reports using software like Microsoft Office or Google Suite.Supported team projects and assisted with event planning.Liaised between departments or teams, ensuring effective communication and workflow.Works with the marketing and operations teams to respond to customer feedback both through the website and review sites to maintain an excellent online reputation.Maintains our customer retention program through responding directly to customer communicating relevant feedback to franchisees, ensuring cross functional teams are informed of common customer feedback and documenting all customer feedback.Monthly reporting to executive team and franchise partners on an as needed basis to support in bettering customer retention.Analyzes customer satisfaction to determine efficiencies in the resolution process and provide actionable insights to the marketing and operations teams.As part of the marketing team, participates in marketing brainstorms to develop both local and national campaigns that meet customers needs.Provides support in the success of our loyalty program.Assists with marketing projects on an as needed basis.Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.Strong writing, editing, and communication skills.Creative thinking and the ability to generate innovative ideas.Excellent time management and organizational skills.Ability to work in a fast-paced environment and adapt to changing priorities.Passionate about people with a genuine desire to understand our guests and operating partners needs and values.