Field Marketing Manager

As one of the nation’s fastest growing kombucha companies, Humm Kombucha is on a quest to put the goodness of Humm in the hands of as many people as possible. We are here to help you feel good!

We are hiring a Field Marketing Manager in the Baltimore/Washington DC area. 

The Field Marketing Manager (FMM) is the Marketing Department representative for the Humm Kombucha brand in the Baltimore/DC area. This includes: the support, execution and management of the Humm Kombucha marketing objectives, strategies and philosophies; the planning and execution of marketing events and consumer education sampling programs; and the development, integration and execution of marketing initiatives within the sales channel.

What You’ll Be Doing:

• Be the marketing point person for the HUMM Kombucha brand in the designated market area
• Build and execute plans and budgets that effectively support the company’s marketing and sales strategies and priorities. Plans resonate in the market; drive awareness; product trial and education; brand loyalty; and product sales
• Manage a team of local brand ambassadors which includes: hiring, training, coaching, motivating and scheduling promotional assignments
• Plan and execute all market sampling activations, both in store and in market, to maximize consumer interactions, drive trial and product education; and engage the consumer
• Work hand-in-hand with the sales team and distributor partners to seamlessly execute sales and marketing initiative; includes, in-store sampling, ideation, management and delivery of local retail promotional programs, special events, POS and other needs to maximize brand exposure, consumer engagement and sales in store.

Requirements for Success: 

• 4+ years field marketing and/or field promotions experience with a degree in Marketing preferred
• Strong understanding of the local market, local retailers and key market drivers              
• Ability to build a highly motivated team and create a fun team environment where people can excel.
• CPG or food/beverages experience is a plus
• Proficient with Microsoft Office (PowerPoint, Excel, Word)
• Driver’s license and car required
• Some weekend work and travel will be happening! 

Working for Humm Kombucha:

At Humm Kombucha we make good for you taste delicious. We are sparking a feel-good revolution. We make healthy probiotic filled beverages that are refreshing and taste amazing. We make our kombucha to be enjoyed by everyone and we strive to make it available everywhere. We do all this while nurturing our Core Values of Optimism, Healthy Business, Partnership and Quality. At Humm, every position and person is equally valued. We’re all in this together, and there is an overwhelming sentiment that every Humm-ster feels their job is as important as any other job in the company. We share each success, and learn together from failure.  The engine that drives Humm is  Humm-sters, a diverse and dedicated group of professionals who handle every aspect of the company, from brewing and bottling to sales and marketing. From its inception, Humm has cultivated a culture of appreciation, respect, love and joy. Humm-sters embody and nurture these qualities as they not only define the culture, but nourish it on a daily basis just as they nourish what our customers love inside our bottle. Being a Humm-ster means being a part of something wonderful, and something that couldn’t exist without each and every person on our team.

How to Apply:

Please submit your resume with a cover letter to the hiring team. In your cover letter, please describe why you’re interested in working with Humm Kombucha in particular. In this letter please also address how you meet each of our listed needs above.