What are the responsibilities and job description for the Youtube Platform Manager position at Hydrow, Inc.?
WHO WE ARE
If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!
WHY WE NEED YOU
The YouTube Channel Manager will review, analyze and develop a performance-driven strategy for Hydrow’s YouTube platform presence. You will collaborate across counterparts in marketing, engagement and especially production in evangelizing and implementing best practices for channel growth, while also personally maintaining publication of new video content. This role will refresh Hydrow’s YouTube and generate a go-forward blueprint to sustain long-term growth.
\n- Manage the day-to-day operations of the brand YouTube channel, including video uploads, metadata optimization, thumbnail creation, and playlist organization
- Collaborate with the production and creative leads to plan, schedule and publish video content on the channel
- Measure and analyze channel performance metrics, presenting reports and insights to inform strategy and content planning
- Generate strategy as well as short- and long-term blueprint for channel operations and growth
- Implement and maintain SEO best practices to increase discoverability and organic growth
- Serve as the organization’s primary advocate for YouTube trends, best practices, platform updates and relevant industry news
- Devise and execute platform engagement tactics to support marketing and business priorities
- Manage and moderate community engagement, supporting Hydrow values and an inclusive environment for followers
- Pitch new concepts and ideas for execution across vertical, mid- and long-form video
- Proven experience as a YouTube channel manager, preferably with high-profile brands and/or creators
- Strong understanding of YouTube algorithms, SEO and audience growth strategies
- Demonstrated success in launching, managing, and growing YouTube channels
- Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively with diverse teams
- Familiarity and comfort managing live content and broadcast streams with precision
- Superior writing and grammatical skills
- Exceptional project management and organizational skills, with the ability to drive multiple workstreams and deadlines simultaneously
- Bachelor's degree in marketing, analytics, communications or a related field is preferred
- Video editing and graphic design capabilities, a plus
HOW WE WORK
Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.
Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction
Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.
Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.
Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.
BENEFITS AND PERKS (Full Time Permanent Hydrownauts)
🩺 Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
👶 6 Months Fully Paid Primary and Secondary Parental Leave
🏖 Unlimited PTO Policy
📚 $150/week Reimbursable for Childcare
🏦 401k
🚣 Free Membership to the Hydrow App and access to a free Hydrow
➕ MORE!
By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.