Senior Manager, Digital Marketing

IANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week.

Senior Manager, Digital Marketing

IANS is looking for a highly skilled and digitally focused Senior Manager, Digital Marketing to join our marketing team. Reporting directly to the Senior Director, Integrated Marketing, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in the fast-moving cybersecurity space.

Responsibilities

Campaign strategy and planning: Collaborate with the Senior Director, Integrated Marketing, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets..

Develop and execute digital marketing campaigns: Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.

Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as website assets and advertisements.

Lead generation and nurturing: Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.

Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.

Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.

Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.

Qualifications

Experience:

• 5 years of experience in B2B digital marketing campaign development and management
• Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
• Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)

Exceptional project management skills: Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.

Strategic mindset: Ability to think strategically, develop digital-first campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.

Data-driven approach: Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.

Excellent communication skills: Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.

Creative thinking: Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.

Team player: Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members.

Self-Starter: Ability to take initiative, work independently, and thrive in a fast-paced environment. Must have the drive to identify opportunities and create solutions without constant direction.

Education: Bachelor's degree in marketing, business administration, or a related field.