PR Manager

PR (Public Relations) Manager – ABA Centers of America
Fort Lauderdale, FL

About ABA Centers of America

ABA Centers of America is a healthcare innovator experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community. Our teams also support a small group of affiliated addiction treatment centers and related companies.

Listed by Inc. magazine as the 5th fastest-growing private company in the U.S., we are focused on opening new clinics and remaining self-funded without private equity investment. We’re also named in Inc.’s Best in Business list for “Health Services,” honoring companies that have made an extraordinary impact in their fields and on society.

We are currently in 10 states with over 30 clinical service areas, and our roadmap will bring us to more than 50 clinical service areas over the next 12-24 months. We have the resources and talent usually found at a more mature organization, including fully staffed teams to support marketing, IT, accounting, and clinic growth.

What does our success story look like?

• Finances —A traditional measure of any company’s success is revenue growth. Our growth over the past few years has been so astronomical that it landed us the #5 spot on this year’s Inc. 5000 list of fastest-growing private companies in America.

• Talent—Another meaningful measurement of our success is our team growth; we now have more than 1,400 employees in two countries.

• Clientele—The most important metric by which we measure our success is the number of children with autism and families that we are able to serve. Our active clients increased 139% throughout 2023.

Growth Opportunity in Media Relations

The best person for this role will be able to synthesize our data and successes into digestible pitches that will resonate with the media, specifically within the business, finance, and healthcare sectors. This person will be able to see past our healthcare categorization and understand that we are doing more than growing a great business within the healthcare space—we are growing a great business, full stop.

Our company is in an exciting, pivotal time of growth, and the media coverage secured over the next few months will help ABA Centers catapult into its next phase. We are looking for media coverage that makes a difference to our business. Our strategy will be aimed at two main targets:

• Attracting future investors.
• Developing a steady stream of high-performing clinical staff wanting to join our team.

Our goal is to grow and accelerate our capacity to help families impacted by autism even quicker, and reinforcing these two aspects of our business will better position us to do just that.

Reporting to the Director of Public Relations, the ideal PR Manager will have the capacity to provide thoughtful solutions and strategic direction, amplify our successes, and position ABA Centers as a business trendsetter and the architect of autism care of the future.

In addition to garnering press placements within the business and financial sectors of media, the PR Manager will assist in other marketing activities related to our business growth, such as assisting with our grand opening events, drafting executive communications, and supporting our online reputation management efforts.

What You'll Do

• Use existing, strong media relationships to produce near-term media placements within high-profile business publications such as Inc., Businessweek, Forbes, etc.
• Cultivate and maintain relationships with reporters, editors, and bookers at key media publications, outlets, programs, etc.
• Proactively pursue positive stories, targeting all forms of media (broadcast, digital, podcasts, print, etc.) as appropriate opportunities to enhance our brand visibility within the business and finance community, as well as the broader autism care industry.
• Monitor the news cycle for relevant trends or topics.
• Develop and execute media campaigns, press releases, and pitches targeted at relevant industry publications, as well as mainstream national and local media outlets.
• Draft talking points and/ or scripts for executive leadership for media opportunities.
• Collaborate with various business teams, including finance, human resources, and legal, to ensure that all external parties are receiving the most relevant, factual, and impactful information.
• Compile invitation lists for our grand opening events and serve as the point person for all invitation-related activities.
• Coordinate with other marketing teams, including social media, web, and content, on ways to elevate all media placements secured.
• Measure and evaluate communication efforts.
• Prepare comprehensive reports highlighting key performance indicators, audience engagement, media coverage, and recommendations for continuous improvement.