Product Marketing Manager

#Location - (Hybrid, Bridgewater, NJ)

About iconectiv
Your business and your customers need to confidently access and exchange information simply, seamlessly and securely. iconectiv's extensive experience in information services, digital identity and numbering intelligence helps you do just that. In fact, more than 5K customers rely on our data exchange platforms each day to keep their networks, devices and applications connected and 2B consumers and businesses protected. Our cloud-based information as a service network and operations management and numbering solutions span trusted communications, digital identity management and fraud prevention. For more information, visit www.iconectiv.com . Follow us on X and Linkedln.

Responsibilities:

The ideal candidate must have an understanding of the industry, know the customers and have a fundamental understanding of where the market is going. The product marketing manager will be responsible for deploying and coordinating the corporate and product marketing initiatives globally. The ideal candidate will assist in the development of product positioning and messaging to help ensure product differentiation. The candidate will assist with market research, market analysis and competitive analysis and contribute to the creation of sales enablement tools.

• Assist in the development of messaging and sales enablement content that can effectively be used across departments and leveraged by corporate communications and sales.
• Develop and execute on Product Go-to-Market and Product Launch plans
• Conduct market research and analysis and bring relevant information to the internal teams in clear and actionable ways.
• Conceive of and develop content to support lead generation campaigns.
• Coordinate and effectively prioritize, oversee and facilitate projects and requests.
• Work with Sales and Product Management to ensure consistent content across all marketing channels.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage.

Required Qualifications:

• Bachelor's degree (BA/BS) from a four-year college or university; or equivalent combination of education and/or experience.
• 5-7 years of product marketing experience in communications/technology industry
• Ability to effectively communicate technical/complex information both verbally and in writing; analyze and problem solve a variety of issues; carry out strategic planning activities.
• Market research, competitive intelligence and market analysis experience.
• Ability to coordinate and effectively prioritize, oversee and facilitate projects and requests.
• Excellent written and verbal communication skills and an ability to work well in a team environment
• Ability to work effectively in a multi-tasking environment.
• Ability to collaborate with technical and non-technical staff.
• Ability to adjust to changing priorities and deadlines
• Travel 10%

Highly Desirable Qualifications:

• Experience with customer engagement and market intelligence platforms.
Experience conceiving demand generation programs.

Full Time Employee benefits:

• Health care benefits
• 401(k) with company match
• Holiday pay
• Paid time off (inclusive of a volunteer day)
Tuition Reimbursement upon approval

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Therefore, employees assigned may be required to perform additional job tasks required by the manager.

We are proud to be an EOE Minorities/Females/Protected Veterans/Disabled employer. The Company’s status is a VEVRAA Federal Contractor. Request Priority Protected Veteran Referrals. We maintain a drug-free workplace and perform pre-employment substance abuse testing.