Website Administrator and Social Media Manager

ICR Equipment Rental Sales & Supply is seeking a dynamic and proactive individual to join our team as a Website Administrator and Social Media Manager. This position is vital in maintaining our online presence, enhancing user experience, and driving engagement across various digital platforms.

**Responsibilities:**

1. **Website Maintenance:**

- Regularly update and maintain the company website with new product listings, descriptions, and images.

- Ensure website functionality and troubleshoot any technical issues that arise.

- Collaborate with the IT team or external developers for advanced technical support when necessary.

- Optimize website performance for speed, responsiveness, and SEO.

2. **Product Management:**

- Add new products to the website, including detailed descriptions, pricing, and images.

- Coordinate with the sales team to ensure accuracy of product information and availability.

- Monitor inventory levels and update product listings accordingly.

- Implement strategies to promote featured products and special offers.

3. **Social Media Management:**

- Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.

- Create and curate content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.

- Monitor social media channels for customer inquiries, comments, and messages, and respond promptly.

- Analyze social media metrics and insights to measure the effectiveness of campaigns and adjust strategies as needed.

4. **Content Creation:**

- Generate engaging and relevant content for the website blog, social media posts, and email newsletters.

- Collaborate with the marketing team to develop compelling visuals, videos, and other multimedia content.

- Ensure all content aligns with the company's brand voice and messaging.

5. **Community Engagement:**

- Foster relationships with customers, industry influencers, and relevant communities through social media interactions.

- Participate in online forums, groups, and discussions related to the equipment rental and sales industry.

- Identify opportunities for partnerships, collaborations, and sponsorships to expand the company's reach.

**Qualifications:**

- Bachelor's degree in Marketing, Communications, Information Technology, or related field.

- Proven experience in website administration, preferably using CMS platforms such as WordPress or Shopify.

- Proficiency in HTML, CSS, and basic web development principles.

- Strong understanding of SEO best practices and website analytics tools (e.g., Google Analytics).

- Excellent written and verbal communication skills, with a creative flair for content creation.

- Prior experience managing social media accounts for business purposes.

- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and graphic design software (e.g., Adobe Creative Suite) is a plus.

- Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.

Join our team and play a key role in shaping the online presence of ICR Equipment Rental Sales & Supply. If you're passionate about digital marketing, technology, and driving business growth, we want to hear from you!

Job Type: Full-time

Pay: $37,740.08 - $45,450.42 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience level:

• 3 years
• 5 years

Schedule:

• 8 hour shift

Ability to Relocate:

• Bellaire, OH 43906: Relocate before starting work (Required)

Work Location: In person