SVP Marketing

Role Purpose

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick.

So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. 

Every day millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. 

Ideagen believe that by recruiting diverse and talented individuals, we create an inclusive community for all. We are committed to empowering all colleagues to maximise their potential and express their unique characteristics, experience, and knowledge to achieve their ambitions.

We are seeking a SVP of Marketing reporting directly into the Chief Strategy Officer and regional leader in North America, taking responsibility for marketing operations in the region, working closely with colleagues in sales, finance, and customer and driving our growth in this key geographic market.   Ideagen operates a matrix structure and the dual-reporting framework leverages both functional and regional lines of authority.  

This structure ensures Ideagen can effectively manage and execute marketing strategies that are both globally aligned and regionally customized, leveraging the strengths of both regional insights and functional expertise.

#LI-USA

#LI-REMOTE

Responsibilities

• Develop and execute regional marketing strategies aligned with global objectives.• Adapt global campaigns to regional markets, ensuring cultural and market relevance.• Collaborate with regional sales teams to support revenue goals.• Manage regional marketing budgets and resources.• Ensure regional adaptations and innovations are fed back to the global function.• Coordinate with other regional functional heads for integrated campaign execution

Project Teams: • Cross-functional teams for specific initiatives, ensuring that both regional and functional expertise are leveraged.• Example: A product launch might involve the Regional SVP, regional product marketing lead, and global product marketing team.

Skills and Experience

• Experience with gegional revenue growth with clearly attributable and measured marketing impact • Demonstrated strong ROI on regional marketing spend• Examples of Market share increases within the region• Success with Customer acquisition and improving retention rates  • Success of functional growth and go-to-market initiatives• Prior Integration and effectiveness of functional contributions to regional campaigns• Displays consistently high standards in all that they do and who thrive on constant challenge.

• We are scrupulous about behaviors and attitude. Not only do we expect consistently high performance in terms of technical skills and core competencies but, just as importantly, we want team members who are personable, caring and human.  • Ambitious but not arrogant, driven but also caring, rigorous but not ruthless

Behaviors

• Ambitious - Drive, Planning & Execution
• Adventurous - Flexibility, Resilience & Savvy thinking
• Community - Collaboration & Communication