Advertising Specialist

Brief Description

An advertising Specialist is the person who develop and implement a marketing and advertising strategy at Ideal Market. This professional will do market analysis, develop, copy and images for ads, and target specific audiences through a variety of media to boost sales numbers, increase exposure, or otherwise improve Ideal Market’s image in the public sphere. The advertising specialist will be responsible for identifying the company’s advertising goals, identifying the company’s target market, and developing a marketing strategy for effectively reaching that target market.

Responsibilities

• Timely delivery of detailed campaign performance reports with strategic analysis, optimizations recommendations and up-sell opportunities, as well as rationale to support suggestions.
• Prepare biweekly special with sales strategies.
• Review the competition to have competitive prices in the market.
• Keep up to date with holidays and important dates to meet the needs of customers.
• Consistently and accurately tracks customer ads and identifies optimization opportunities to help the campaign improve performance beyond expected results.
• Identify other opportunities to target desired audience and prepare proposals to up-sell and/or tweak campaigns accordingly to optimize results.
• Runs daily, weekly, and monthly reports as needed to support sales team.
• Proactively initiates projects as needed to support sales team and exceed customer expectations.
• The Ad Specialist will need to begin to develop writing, images, video, and audio to effectively convey the advertising message. This may mean writing press releases, writing scripts for commercials, or purchasing images for print advertising.
• Analyzing the effectiveness of the ad campaign once it is launched.
• Research a client’s products, services, target markets and competitors.
• Present drafts and ideas.
• Negotiate contracts with people involved in the advertising process.
• Other tasks as required.

Ad Specialist Top Skills & Proficiencies

• 1 - 2 years of related experience
• Knowledge of marketing digital tools and techniques
• Solid computer skills, including Mw, Ppt, Excel, etc.
• Ability to work as part of a team
• Ability to work well under pressure
• High level of creativity and imagination
• Can handle many projects/assignments at the same time
• Strong organizational skills
• Strong negotiation skills
• Efficient at email and cell communication