Job Posting for Social Media Coordinator at Ideal Market
Brief Description
Responsible for developing and implementing Ideal Market's Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. The Social Media Coordinator will be working closely with the Marketing and Sales departments.
Responsibilities
Research the preferences of the target audience
Discover any current trends that may be applicable
Develop, implement, and manage Ideal Market strategy for each social media platform
Create engaging content in text, image, and video format
Design social media posts that will sustain the curiosity of readers and create a buzz around any new products or services
Collaborate with designers on creating informative, attractive content
Measure all web traffic
Define social media KPIs (Key Performance Indicator)
Ensure maximum effectiveness by staying up to date with any changes on all social platforms
Ensure cohesiveness between coworkers on social platforms
Collaborate with Sales, Marketing, and Product Development teams
Facilitate conversations online with customers and respond to any questions
Report on online feedback and reviews from customers
Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic
Oversee the layout of all social media accounts
Suggest new methods to attract prospective customers, such as competitions or promotions
Suggest ways to optimize content
Measure campaign success
Stay on top of the current best practices and technologies for each social media platform
Use social media marketing tools to improve efficiency and manage all accounts effectively
Communicate with both industry professionals and social media influencers to create a strong social network
Keep a pulse on the job market with advanced job matching technology.
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