Job Posting for Associate Director of Equine Marketing and Sales at Impact Solutions Inc
Lead the development of the equine marketing strategy and sales plans with key customers in accordance with corporate goals.
Manage and build relationships with equine accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for all equine products.
Manage and grow capabilities of the equine team, which includes brand managers and sales specialists.
Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
Lead the development of online shopper insights and category innovation and become the category captain with key equine partners.
Lead the management and strategy behind equine events and sponsorships that include influencers, tradeshows, and other events.
Maintain expertise of the equine supplement landscape and online competitors, identifying trends and online growth opportunities.
Develop annual sales and marketing plans and create and execute annual promotional plans for equine products with customers.
Collaborate cross-functionally with ecommerce, retail, and the veterinary channel teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
Propose marketing based on market demand and insights and advise regarding promotional opportunities.
Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems. Regular Attendance is required
Perform other assigned duties as may be required in meeting company objectives
Communicate effectively with other departments within the organization and function within a team environment.
Minimum Requirements:
10 years of CPG Equine sales and marketing experience domestically
In-depth understanding of the equine industry, dealer tack, and developing executing sales and marketing strategy, plans, and campaigns.
Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units
Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions
Experience growing organizational capabilities
Education:
Bachelor's Degree or equivalent in business or sales/marketing related discipline. MBA or other relevant advanced degree, a plus.
Salary.com Estimation for Associate Director of Equine Marketing and Sales in Lancaster, SC
$185,869 to $243,766
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
Sign up to receive alerts about other jobs with skills like those required for the Associate Director of Equine Marketing and Sales.
Click the checkbox next to the jobs that you are interested in.
Not the job you're looking for? Here are some other Associate Director of Equine Marketing and Sales jobs in the Lancaster, SC area that may be a better fit.
We don't have any other Associate Director of Equine Marketing and Sales jobs in the Lancaster, SC area right now.