Associate Director of Marketing

• Lead, manage, and develop team members to increase talent, marketing expertise, and drive performance; participate in the recruiting and selection of industry-leading talent to build a high-performing team; proactively shape culture to develop highly aligned, motivated marketing team.
• Manage multiple brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.
• Work with senior leadership to develop strategies and opportunities for market positioning, line extensions, new products.
• Coordinating all aspects of new product launches
• Design and develop advertising and promotional strategies which will meet or exceed company goals and objectives. Implement all advertising and promotional spend for brands in respective categories.
• Partner, coordinate and communicate with Retail Marketing, Sales, Digital and e-commerce partners and other key stakeholders to ensure that objectives, tactics, and long-term strategies are aligned and executed appropriately to achieve business goals.
• Coordinating Market Research to identify opportunities for increased penetration and growth of existing products
• Achieve financial obligations and targets based on annual business plans
• Measure and evaluate marketing campaigns effectiveness and recommend improvements/changes
• Analyze results of sales/marketing efforts and make recommendations for change
• Provide executive summary to senior management and key stakeholders marketing plans, programs, performance, success stories, and other key insights.
• Share best practices and organizational learnings with the broader team and company-wide, where appropriate.
• Recommending changes, additions and deletions to existing product line.
• Reviewing published statistics in journals and on the internet that are associated with appropriate products to help develop trends and market plans.
• Working to establishing marketing forecast to be reviewed with manufacturing and sales.
• Coordinating label/printed material production according to approved procedures and customer needs.
• Coordinating promotion requirements with sales, manufacturing and outside vendors.
• Attending select conventions and seminars.
• Perform other assigned duties as may be required in meeting company objectives.
• Communicate effectively with other departments within the organization and function within a team environment.

Requirements:

• Bachelor's Degree
• Sales and Marketing experience in a CPG organization
• 10 years of Marketing Experience
• 5 years of people management experience
• Broad marketing experience successfully using various media channels such as print, radio, digital, PR, and/or social media
• Must possess strong organizational and leadership skills with the ability to multitask in a fast paced environment.
• Must be creative, with strong written and verbal communication skills.
• Must be computer literate, preferably in Windows