Lifecycle Marketing Strategist

Job Title: Lifecycle Marketing Strategist

Location: United States-IL-Chicago

Overview:

What will your day look like?

Responsible for developing and implementing campaigns and promotions that support the Bank's member onboarding, engagement (usage), and retention efforts. Identify key tactics to promote the marketing of consumer deposit and consumer lending products to tech-savvy consumers. Use knowledge of members’ behaviors and needs in order to create personalized journeys that drive action. Build relationships, maximizes digital tactics, and analyzes data trends with a focus on optimizing and producing results

Responsibilities:

Do you see yourself doing this?

• Brainstorm and develop ideas for innovative, integrated marketing campaigns and encourage Members’ knowledge and participation (usage) of Credit Union products and services, support Member onboarding, encourage engagement and ensure Member retention.
• Performs background research and analyzes past marketing efforts to recommend brand-appropriate engagement strategies to support member and product engagement goals.
• Use expertise in various integrated marketing channels – including, but not limited to, advertising, direct marketing, online advertising, email marketing, website and social media to recommend the appropriate mix for the marketing objective and target audience.
• Create strategic marketing and communication plans. Establish goals, defining strategy and selecting most effective channels.
• Direct internal teams or external vendors/agencies on the execution of assigned campaigns.
• Works with the in-house creative team to design, develop and distribute creative assets to support onboarding, engagement and retention campaigns.
• Establishes measurable, achievable goals and provides consistent reporting for each onboarding, engagement and retention tactic. 
• Use understanding of how members research, learn and choose their assigned product or service to compose multichannel campaigns.
• Communicate marketing projects thoroughly and successfully to team members through written and oral communication.
• Develop internal relationships, build trust and work successfully with team members at all levels of the organization.
• Ensures campaigns are thoroughly tested and proofed to guarantee accuracy and quality.

Qualifications:

What makes you a great fit?

Education:

Bachelor’s Degree in Marketing or Related – Minimum

Experience:

5 Years’ Experience in Marketing or Related – Minimum

Banking, FinTech, or Financial Services experience is highly preferred. 

Experience in Lieu of Education:

8 Years’ Experience in Marketing or Related – Minimum

When you’re happy, we’re happy!

As a thank you for joining our team, you’ll benefit from:

• Competitive medical, dental, and free vision benefits
• Competitive compensation plan
• Contributions towards gym memberships
• Generous PTO and banking holidays off