Marketing Manager

Job Overview:

We are seeking a dynamic Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance our brand presence and drive customer engagement.

Duties:

• Ensure brand alignment with company values and objectives
• Lead a team of marketing professionals, providing guidance , mentorship, and support to achieve marketing goals and objectives.

Maintain performance standards for timely completion of marketing projects.

• Develop and execute annual/monthly marketing budget, ensuring effective cost controls and operating efficiency.
• Identify advertising opportunities to boost targeted traffic and meet sales targets at both local and corporate levels.
• Devise and execute comprehensive campaigns across various channels, ensuring consistency in messaging and communication.
• Monitor campaign ROI by analyzing data across the marketing funnel on a regular basis.
• Collaborate with key stakeholders to establish campaign objectives for all prints, digital, and signage programs.
• Conduct market research to identify trends, opportunities, and threats
• Oversee website content ensuring information is current, dynamic, and optimized for the bests possible user experience and SEO.
• Develop and Manage CRM messaging for triggered emails, e-blasts, and messages sent to attract and nurture prospective buyers utilizing segmentation listed, scheduled messaging, landing pages, and forms for data acquisitions.
• Curate content for social media channels, enhancing promotional efforts and effectively driving consumer website engagement.
• Oversee the creation of print and digital campaign deliverables through the management of creative agencies, photographers, videographers, and other outside resources.
• Manage marketing vendors and negotiate contracts.
• Organize and execute sales-oriented events such as community events and grand openings.
• provide on-site promotional support for community sales personnel and facilitate their self makriting efforts.

Experience:

- Bachelor's degree in Marketing or related field; Master's degree is a plus
- Proven experience in developing successful marketing strategies
- Proficiency in marketing automation software
- Strong knowledge of Google Analytics and Ads platform
- Experience in print advertising and email marketing campaigns
- Ability to conduct market research and analyze data effectively
- Solid understanding of budgeting principles in a marketing context
- Familiarity with performance marketing techniques
- CRM experience with Salesforce

This position offers competitive compensation, opportunities for professional growth, and a collaborative work environment. If you are a strategic thinker with a passion for marketing, we invite you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Southlake, TX: Relocate before starting work (Required)

Work Location: In person