What are the responsibilities and job description for the Digital Content Copywriter position at IMR Soft LLC?
Job Description
PURPOSE:
The Digital Content Copywriter will support property site content curation and copywriting at nd reports directly to the Senior Manager, Digital Content Strategy & Localization. The ideal candidate will be highly skilled at curating content based on multiple inputs, with an eagle-eye for details and a proven ability to maintain brand voice throughout all property site content. This new role will be instrumental in upholding established brand and quality standards for content that reaches guests and members around the world.
POSITION RESPONSIBILITIES:
• Curate and draft content to support various global brands, hotels, and resorts
• Maintain strict adherence to established formatting standards, brand tone and voice, corporate guidelines, and Associated Press Style
• Demonstrate a high level of attention to detail, ensuring grammatical and factual accuracy, as well as compliance with business rules and norms
• Approach complex challenges by distilling content into clear, concise and cohesive messaging by way of creative copy solutioning
• Incorporate SEO keyword research in order to optimize property site content, while balancing with tone and voice
• Positively engage and build relationships with cross-functional stakeholders, both internal and external
• Adapt to a fast-paced environment where evolving business needs may shift priorities and project deadlines
• Proactively communicate with manager and team members in order to meet deadlines and respond to stakeholder requirements
EXPERIENCE AND QUALIFICATIONS:
• 3-5 years of copywriting experience in a fast-paced environment, preferably within the areas of marketing, social media, hospitality, eCommerce, or journalism
• Excellent ability to balance and reflect various stakeholder needs
• High level of attention to the smallest of details
• Ability to quickly synthesize multiple inputs and tell a cohesive story
• Ability to perform research and fact-checking as needed and to leverage collaborative insights to adapt copywriting to evolving business needs
• Strong communication skills and ability to cross-functionally collaborate
PREFERRED SKILLS:
• Experience writing marketing copy is a plus
• Experience in the hospitality industry is a plus