Senior Director, Marketing & Publicity

Description

Winner of more than 40 Emmy Awards, ITVS is public media’s leading incubator and presenter of documentary film. We partner with filmmakers who bring untold stories to public media to make a difference in the world. For over 25 years, we’ve been committed to diversity on both sides of the camera, helping filmmakers tell and share vital stories that are reflective of our society.

Summary

The person in this role reports to the Vice President, Marketing and Communications and collaborates closely with Senior Directors across the Audience Development, Programming & Production, and Business Affairs departments. They will lead a team of 8-10 staff within the marketing unit, which is responsible for expanding the reach, visibility, and social impact of ITVS-funded content across platforms and in the public media system. Responsibilities include: serving as an integral member of ITVS’s senior leadership team; marketing and brand management- related strategies for ITVS and the Emmy Award-winning multi-platform anthology film series Independent Lens; orchestrate go-to-market strategies, positioning, and activation plans for ITVS funding initiatives and will provide strategic focus for consumer-focused Independent Lens 15-25 marketing campaigns; leading teams that build unified marketing efforts across all cross-functional departments / units including Communications, Distribution, Programming, Production, Business Affairs and Creative Services; working closely with peers and other colleagues across the organization to ensure integration and cohesion with institutional strategic priorities; acting as an external ambassador, representing ITVS programs and services to press, the public media system, as well as the broader film and entertainment industry. 

Essential Functions

Leadership & Team Development 

• Lead budgeting, planning, team meetings, and staff development opportunities.
• Develop strategic plans for the department, including strategies, tactics, and key performance indicators (KPIs) that contribute toward the organization’s overall goals. Monitor progress throughout the year, and reinforce accountability for KPIs among unit directors.
• Advance integrated strategy team goals by aligning institutional needs with department and unit activations. 
• Serve as a member of the Senior Management Team to refine and evolve interdepartmental workflows and develop solutions and recommendations to improve organizational development and culture, processes, and staff retention.
• In close collaboration with Vice President, actively monitor and assess Marketing team structure and roles in light of organizational growth and industry demands.
• Promote a culture of high performance, continuous improvement, and a commitment to  editorial quality and the highest levels of public media standards and practices.

Marketing & Publicity 

• Develop and implement an integrated strategic communications plan to advance ITVS’s brand identity; broaden awareness of its priorities; and increase the visibility of its programs to audiences.
• Identify internal and external opportunities and emerging challenges the organization faces, and work with leadership team and staff to define and execute appropriate strategies to address them.
• Ensure that programs align with brand positioning, marketing strategies, and messaging objectives and are cohesively integrated across all customer touch points. Work with other Audience Development unit leaders to ensure seamless integration.
• Prioritize and optimize media opportunities. As needed, prepare talking points, speeches, presentations, and other communications.
• Use data and insight to steer audience development across platforms, prioritizing target audience/ segment priorities, along with key content and offerings that will create differentiation.
• Advance digital technology of external communications, maintaining best in class UX and accessibility standards for the institutional digital platforms. 
• Develop consumer insights that inform marketing plans, as well as test the effectiveness of audience development activities across all departments.
• Oversee national events strategy with the Vice President of Marketing and Communications and Senior Vice President of Content to amplify impact and create brand consistent messaging for institutional and brand positioning events.
• Foster and contribute to a culture of creativity and idea generation by challenging the status quo and asking questions. 
• Provide enthusiastic and exceptional customer service, anticipating partner needs, handling inquiries, and resolving issues.
• Contribute to developing ITVS culture by proactively participating in institutional programs and staff events.
• Other duties may be assigned as needed.

Competencies

1. A commitment to social impact work and engagement in a variety of social, economic, and cultural contexts.
2. Cares about principles associated with diversity and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society.
3. Excellent and persuasive communicator with exceptional written, oral, interpersonal, and presentation skills.
4. Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
5. Proactive, self-motivated and self-directed with demonstrated ability to take initiative, prioritize tasks, and think strategically.
6. Excellent interpersonal skills and “can do” attitude; able to work effectively and collaboratively cross-functionally.
7. Ability to stay focused, highly organized, pay close attention to details and produce reliable results.
8. Ability to make decisions in a changing media environment and anticipate future needs   
9. Can juggle multiple projects, knows how to prioritize, and can work effectively while under pressure.
10. Energetic, flexible, collaborative, and proactive; a positive and productive team leader
11. Able to work cross functionally, and effectively as part of team
12. Adaptable and able to work in a fast-paced and constantly changing environment.
13. Willing to support leadership’s decision and direction in a positive, professional and cooperative manner.
14. Willingness to tackle matters outside area of expertise.
15. Enjoys working as a team member as well as independently.

Requirements

1. Required: Minimum 5 years experience in a senior management role.
2. Required: Demonstrated experience and leadership in managing a comprehensive, multi-platform marketing campaigns to advance an organization’s mission and goals.
3. Required: Demonstrated skill in proactively building relationships with key stakeholders.
4. Required: Innovative thinker, with a track record of translating strategic thinking into action plans and output.
5. Required: Experience in building, mentoring, and coaching a team of communications specialists.
6. Preferred: Experience with Google Workspace and Asana.

Compensation

This is an exempt position that offers a base salary of $135,000.00 with a robust benefits package. Base pay is negotiable depending on prior experience.

Cover Letters

It's important for you to know we love cover letters, they help us understand why you are interested in working at ITVS and they show us how you express yourself in writing. We will prioritize applicants who provide a cover letter. 

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If you have a disability that impacts your ability to complete the application process, and would like to request assistance or accommodation, please contact us at jobs@ITVS.org

We are an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any bias including race, color, age, sex, sexual orientation, religion, disability or national origin. 

Lastly, pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.