Public Relations Manager- Public Information Officer

Indian River State College
Fort Pierce, FL Full Time | Part Time
POSTED ON 4/11/2024

Working at IRSC has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, IRSC offers a benefits package:

Wellness Wonders: Dive into a world of well-being with perks that nourish your body and soul. Health benefits that prioritize your fitness, mental health, and overall happiness await you with our employee only coverage paid by the college.

 Retirement Radiance: Picture your future shining as bright as your career! Our retirement benefits are designed to turn your golden years into a sunlit oasis. With robust plans and strategic investments, we are planting the seeds for your retirement bliss.

 Generous Time-Off Universe: Recharge and rejuvenate with ample vacation time, ensuring you return to work with newfound enthusiasm.

 Career Launchpad: Propel your career forward with projects that are not just tasks but missions, shaping industries and driving change.

Join Our Team as a Public Relations Manager - Public Information Officer at Indian River State College!

Are you ready to unleash your creativity and passion for storytelling in a role that goes beyond the ordinary? Do you dream of making a real impact and shaping the narrative of one of Florida's leading educational institutions? Indian River State College is seeking a dynamic individual to join our team where you will be at the forefront of communication innovation and community engagement.

About Us: Indian River State College (IRSC) stands as a beacon of education and innovation in the heart of Florida. With a commitment to excellence and a passion for community engagement, we are dedicated to empowering students and transforming lives. Now, we are looking for a dynamic individual to join our team as an Assistant Public Information Officer, where you will play a crucial role in sharing our college's story.

Job Summary: You will play a pivotal role in crafting compelling stories, engaging with diverse audiences, and promoting our college's initiatives. From writing captivating press releases to managing social media campaigns, your creativity and strategic thinking will be the driving force behind our communication efforts.

What You'll Do:

  • Craft Compelling Content: Write and deliver engaging press releases, articles, and social media posts that highlight the achievements and initiatives of IRSC.
  • Media Relations: Serve as a liaison between the college and the media, coordinating interviews, and responding to inquiries to ensure accurate and positive coverage.
  • Community Engagement: Plan and execute dynamic events and outreach initiatives that foster connections with our community and promote our college's mission.
  • Digital Communication: Manage our social media presence, create captivating content, and engage with our audience to enhance our online presence.
  • Monitoring and Analysis: Monitor media coverage and social media analytics to track the effectiveness of our communication efforts and identify areas for improvement.

What You'll Bring:

  • Exceptional Writing Skills: Ability to craft clear, concise, and engaging written content across various platforms.
  • Strong Interpersonal Skills: Ability to build relationships with media contacts, stakeholders, and colleagues, fostering collaboration and teamwork.
  • Creativity and Innovation: A knack for generating fresh ideas and creative solutions to effectively communicate our college's message.
  • Digital Savvy: Proficiency in social media platforms, content management systems, and digital marketing tools.
  • Attention to Detail: A keen eye for detail and accuracy, ensuring that all communication materials reflect the college's brand and values.
  • Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects and priorities with poise and professionalism.
  • Passion for Education: A genuine commitment to the mission and vision of IRSC, and a desire to make a positive impact in the lives of our students and community.

If you are ready to bring your skills and passion to a role that makes a difference, we want to hear from you! Apply now to join Indian River State College and help us share our college's story. Let us shape the future together!

JOB SUMMARY:

Under general direction, the Public Relations Manager - Public Information Officer (PIO) is responsible for building and promoting relationships with key audiences – students, employees, parents, partners, and the community. Ensures public awareness of the initiatives and success of the College by developing and executing integrated communication strategies aligned with the College’s vision, mission, and strategic plan. Provides a unified, non-conflicting image to the public and presents information of public interest in accordance with the law and the College policy and procedures.

SPECIFIC DUTIES AND RESPONSIBILITIES:

  • Assists with developing and executing both short- and long-term communications plans to promote, inform, and engage all stakeholders on college initiatives; (20%)
  • Writes press releases, news articles, and other materials and distributes them to local, regional, and national media outlets; (20%)
  • Serves as a liaison between the college and the media, responding to media inquiries and arranging interviews with college officials; (15%)
  • Provides executive communications support to include interview prep, speech writing, talking points, fact sheets, and risk/benefit assessment of key decisions from a communication perspective; (5%)
  • Contributes to the college's online news center and social media accounts, including creating and scheduling posts, responding to comments and messages, and monitoring analytics; (10%)
  • Collaborates with the Strategic Events Team, plans and executes media events such as product launches, groundbreakings, ribbon-cuttings, and conferences, aggressively seeking opportunities to “make news” that generates coverage; (5%)
  • Coordinates press and public communications during severe weather events and other emergencies, working closely with college leadership and other stakeholders to maintain transparency and manage public perception. (5%)
  • Updates and enforces the IRSC editorial style guide. (5%)
  • Monitors media coverage of the college and prepares reports summarizing key metrics and trends. (5%)
  • Stays informed about trends and best practices in public relations, social media, and higher education communication, and makes recommendations for continuous improvement. (5%)
  • Completes other duties and responsibilities as assigned.

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:

  • Bachelor's degree in communications, public relations, journalism, media relations, or related field;
  • Minimum of five (5) years of successful experience in communications, social media, public relations, journalism, or community relations;
  • The ability to speak, listen, write, and read both English and Spanish is essential and the ability to translate from English to Spanish and Spanish to English is preferred;
  • Ability to run PR campaigns that deliver measurable results and meet objectives, experience handling press conferences is preferred;
  • Demonstrated proficiency in Microsoft Office suite and social media platforms;
  • Familiarity with design software (e.g., Adobe Creative Suite), email distribution software, and web content management systems is a plus;
  • Knowledge of AP style and/or experience in copyediting and proofreading;
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines simultaneously;
  • Ability to think both creatively and strategically;
  • Ability to interact diplomatically with the public, students, support staff, faculty, and College administrators in a professional, diplomatic, and timely manner.
  • Understanding of Florida’s Government-in-the-Sunshine laws;
  • Ability to maintain confidentiality, use good judgment, and handle sensitive information with discretion; and
  • A strong work ethic;
  • Knowledge of current issues and market forces impacting higher education preferred; and

PHYSICAL DEMANDS:

This position requires an ability to sit, stand, walk, bend, lift, reach up, stoop, and carry items occasionally in excess of twenty-five (25) pounds. It also requires manual dexterity to operate standard office machines, such as, copier, fax, calculator, telephone, and other equipment as necessary. IRSC expects its employees to follow proper safety standards while employed by the College

Job Types: Full-time, Part-time

Pay: From $67,654.48 per year

Benefits:

  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Life insurance
  • On-site gym
  • Paid time off
  • Retirement plan

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to Relocate:

  • Fort Pierce, FL 34981: Relocate before starting work (Required)

Work Location: In person

Salary.com Estimation for Public Relations Manager- Public Information Officer in Fort Pierce, FL
$101,398 to $137,098
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