Facebook & Google Ads Paid Media Buyer For Cold Plunge Wellness Start Up

Paid Media Buyer

Inergize Health, a leader in the Direct-to-Consumer wellness sector, is on the lookout for a Paid Media Buyer for part-time retainer work with a knack for crafting and executing innovative digital marketing campaigns. You’ll collaborate with our CEO to execute campaign builds and optimizations within the ads platforms, manage budgets, and work on account analysis & reporting to contribute to strategy. This is a part time role that can be a blend of remote and in-person work.

About Us

Based in the heart of Downtown San Diego, Inergize Health has quickly become a name synonymous with cutting-edge wellness solutions. Our product, The Inergize Cold Plunge, has not only garnered attention from industry giants but also from celebrities like Drake, Will Smith, and Dustin Johnson. As we gear up for exciting new developments and further venture capital backing, we're looking for passionate individuals to join our journey.

Key Responsibilities:

• Support in developing, deploying, and optimizing paid campaigns in Meta AND Google Ads. Ensuring efficient budget allocation and creative testing.
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Work closely with creative teams to develop impactful creative assets that resonate with our target audience.
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Strategic Planning and Execution: Craft and execute comprehensive digital marketing strategies across platforms like Facebook, Google, and Meta, focusing on different stages of the customer journey.
• Regularly analyze competitive landscapes.
• Utilize analytical tools to monitor campaign performance and drive optimization.
• Enhance website conversion rates using insights from campaigns and analytics tools.
• Maintain up-to-date knowledge of digital marketing tools and platforms.

Requirements:

• In-depth knowledge of Meta, Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• Proven experience in managing significant advertising budgets and achieving remarkable ROI on platforms like Facebook, Google/Bing for high ticket products.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations.
• Expertise in campaign and creative optimization, with a strong track record of maintaining low CPC and high MER/ROAS.
• Strong analytical skills, with proficiency in using tools like Google Ads Editor, Shopify, and Klaviyo.
• Experience in high-ticket ecommerce and web conversion rate optimization.
• Creative and strategic thinker with a passion for wellness and health innovations.
• Collaborative mindset and a team player.

Compensation and Pay Schedule:

Part-time contractor role. Potential to move into full-time work in near future if good fit.

Based on project scope, please submit your best offer.

Company Perks:

• Opportunity to meet, connect with, and shoot professional athletes and celebrities regularly
• Work directly with the CEO
• Free use of cold plunges
• Access to WeWork (coffee, kombucha, cold brew)

Job Type: Part-Time

Pay: $1,500 - $3,000 per month

Benefits: Flexible schedule

Schedule: 2-4 hour shift

Ability to commute/relocate: Downtown San Diego, CA 92103: Reliably commute or planning to relocate before starting work (Required)

Experience:

Facebook Advertising: 2 years (Required)

Work Location: Hybrid remote in Downtown San Diego, CA 92103

Job Type: Part-time

Pay: $1,500.00 - $3,000.00 per month

Expected hours: 5 – 10 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Experience:

• Facebook Advertising: 2 years (Required)

Ability to Commute:

• San Diego, CA 92101 (Preferred)

Ability to Relocate:

• San Diego, CA 92101: Relocate before starting work (Required)

Work Location: Hybrid remote in San Diego, CA 92101