Product Marketing Manager, Innovid XP

The Product Marketing Manager will report to the Senior Director of Product Marketing to develop product marketing positioning and content that supports our measurement product line: InnovidXP. In this role, you’ll be responsible for driving small-to-mid-sized product go-to-market launches and methodology changes, as well as steering sales enablement efforts to ensure our internal commercial org has everything it needs to be successful. You will collaborate closely with marketing peers, sales engineers, product teams, customer success, and sales leadership to ensure that the narratives and materials you develop meet the company's needs and OKRs. The ideal candidate loves working with product and sales teams alike, is deeply organized, has an eye for the details, and has an aptitude for product positioning and value messaging. 

If you’re a data-driven marketer, excited by the new possibilities of converged TV measurement, and armed with a passion for story-telling, don’t hesitate to apply! 

What You’ll Do:

• Execute product launches and create sales materials that support key objectives
• Craft product messaging to be best positioned for the successful engagement of target audiences 
• Work with the broader marketing team to ensure product value props of new and enhanced solutions are appropriately conveyed across all marketing channels
• Execute independent research while working closely with internal stakeholders to develop and maintain buyer persona profiles and identify market fit
• Define and lead internal and external training exercises as new products and functionality dictate
• Field sales and client services questions and requests from our commercial organization, prioritizing as necessary. 
• Keep abreast of the industry and competitive landscapes and incorporate relevant information into sales and marketing positioning and materials as needed.

What You Will Need:

• 2-3 years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, or sales/solutions engineering
• A background in B2B or TV 
• A solid understanding of digital marketing and attribution
• Empathy for both internal stakeholders and customers
• Bias for action with the ability to adapt and move quickly
• Excellent time management and project management skills
• An eye for design
• A deep love for problem-solving & pattern recognition 
• Has experience working with sales teams 

What We Offer:

• High visibility role with a tremendous amount of growth potential
• Competitive compensation package for qualifying employees, which includes: health, dental, and vision insurance. Life insurance, PTO Sick Days, 401K match, a volunteer program, paid parental leave and stock options.
• Personal & Professional Developmental Resources, including: Bravely for on-demand, unlimited, and confidential access to coaching; job shadowing and mentorship programs; employee led DEI committees, access to LinkedIn Learning, and more.
• Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.
• At Innovid, Base salary is one part of our competitve total compensation package and is determined using a salary range. The base pay range for this position is $85,000-$115,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• This position is eligible for quarterly bonuses based on specified benchmarks, in accordance with all applicable bonus terms and conditions
• This information is provided per New York City’s salary disclosure law.