Strategic Marketing Manager

Company Description

Instron is a global organization that designs, manufactures, sells and services materials testing systems. Our systems are trusted by 95% of the world’s largest manufacturing companies to gather critical data, informing the design of materials and components. You will find that our established strength, commitment to our core values and team focus provides an engaging work environment and offers exceptional opportunities for personal and career development.

Instron is part of Illinois Tool Works (ITW), a global Fortune 250 diversified industrial manufacturer of value-added consumables and specialty equipment with related service businesses.

Job Description

We are looking for a Strategic Marketing Manager to join our expanding team. In this newly created position, you will be responsible for developing and driving strategies focused on organic growth. This will require a strong understanding of customer and industry trends, competitive landscape, and product positioning, which will inform the identification of new growth opportunities within the currently served markets. You will also oversee exploration of new market opportunities, developing business cases and winning strategies including product development roadmaps. Specific responsibilities include:

• Track relevant industry trends, disruptions and developments, and benchmark competitor activities. Take the ownership of utilizing the information to help determine investment priorities and the development of the appropriate business strategies.
• Compile and analyze internal data, and leverage inputs from sales and product management to help develop growth strategies to win market share and create opportunities within our key markets and customers.
• Champion and lead initiatives to investigate new opportunities, develop value propositions and business cases, and pitch ideas and proposals to the relevant cross-functional global stakeholders.
• Liaison with sales, product management, key account management and marketing to support targeted selling, core market expansion and product innovation opportunities. Coach the broader organization on market dynamics and what is needed to win.
• Develop worldwide marketing strategies utilizing the various marketing tools to advance brand awareness, promote solutions and educate partners and customers.
• Identify relevant performance measures and drive accountability for on-going performance against business and strategic objectives by preparing for and leading regular reviews.
• Follow latest industry developments and participate in the relevant industry standard committees such as ASTM and ISO.

Qualifications

The successful candidate will have a technical or scientific education, a passion for technology and customer driven innovation, and marketing or product/market management experience preferably gained in the capital equipment industry. MBA degree is desired. Additional requirements include:

• Exceptionally self-motivated and directed. Highly motivated and results oriented with the ability to work independently and in a team environment with ability to easily adapt to change, consistently meet deadlines and excellent follow through.
• Proven ability to conduct research related to customers, industries and competitors that contributed to achieving business objectives.
• A global mindset. Must be culturally aware and be able to build constructive and effective relationships across the organization.
• Excellent leadership, interpersonal, communication and presentation skills with the ability to present at all levels of the organization.
• Understanding and experience in B2B capital equipment sales and marketing in a global environment.
• Willingness to travel worldwide (up to 25% but currently restricted due to the pandemic).

Additional Information

Take this opportunity to join a successful team where you can make an immediate impact. Enjoy excellent on and off the job training, a competitive salary, and a generous benefits package that includes health, dental, life and LTD insurance, 401k (with match), and a 100% tuition reimbursement program.

Instron is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.