Director, AI Digital Product Management

Leads Intuit’s VEP efforts in leveraging generative artificial intelligence to create exceptional user interactions and elevate our digital platforms.

VEP is a key differentiator providing a durable competitive advantage for Intuit, and AI is transforming our customer experiences with Intuit Assist having a gateway to humans but also revolutionizing expert experiences as we imagine a “done for me world” for the 45k experts on our platform. This role oversees our AI led digital capabilities to connect customers to experts in our segment driven in product experiences. This role also prioritizes the roadmap of capabilities required to ensure digital search and self help experiences across all Intuit segments. This role also oversees the roadmap for our Digital Assistant for self help that now fuels Intuit Assist on the triton platform.

• Develop and execute a comprehensive AI strategy to enhance digital capabilities especially within our BB2 and Customer Success ecosystem experiences, aligning with company goals and customer expectations.
• Identify opportunities for AI integration across various digital capabilities, platforms and touchpoints.
• Collaborate with cross-functional teams to ensure seamless integration of AI technologies into digital products and services.
• Oversee the design, development, and deployment of AI-powered features and functionalities across digital platforms.
• Establish KPIs to measure the effectiveness and impact of AI-driven digital experiences. Regularly analyze data and user feedback to identify areas for improvement and optimization.
• Collaborate with business stakeholders to align AI initiatives with broader business goals.
• Stay up-to-date with the latest AI trends, technologies, and industry developments, and apply relevant insights to enhance digital experiences.

Qualifications:

• Leadership: Ability to lead and inspire cross-functional teams, set a clear vision, and drive product strategy as aligned with the Intuit Leadership Playbook. Ability to make tough decisions / trade- offs based on a combination of data, experience, and strategic objectives.
• Strategic Thinking: Capability to align product initiatives with overall business goals, foresee market trends, and make informed decisions and anticipate roadblocks by actively finding friction .
• Technical Acumen: Deep understanding of AI/GenAI implications and the technical aspects of the product, enabling effective communication with development teams and guiding technical decisions.
• Executive Communication: Strong verbal and written communication skills to convey complex technical information to both technical and non-technical stakeholders.
• Innovation: A mindset for innovation, continuously seeking ways to improve and differentiate products in the market.
• Analytical Skills: Proficiency in data analysis to make data-driven decisions, measure product performance, and identify areas for improvement.
• Customer Focus: A keen understanding of customer needs and the ability to translate them into product features that add value.
• Collaboration: Effective collaboration with various departments, including marketing, sales, and customer support, to ensure a unified approach to product development and launch.
• Problem-Solving: Strong problem-solving/diagnosing skills to address challenges and adapt to changes in a dynamic business environment.
• Adaptability: Willingness to adapt to evolving technologies, market dynamics, and organizational priorities.
• Negotiation Skills: Ability to negotiate and influence, both internally and externally, to achieve product goals.

Decision Spaces

• Roadmap alignment with Jakob’s Law
• Pan Intuit prioritization of product requirements
• Digital Experiences AI / GenAI product roadmap & grooming
• Implementation approach to business requirements
• Transformation business requirements to product requirements
• Execution and Ship of Product Features
• Feature Level KPI & Success Metrics

KPIs

• Intuit Assist coverage, activation rate, interaction rate, containment
• CST (feature-specific)
• Retention / Growth (feature-specific)
• Task completion (emerging metric)