What are the responsibilities and job description for the Web Marketing Manager (Mailchimp) position at Intuit?
Overview
We are looking for a data-driven, strategic Marketing Manager who will be responsible for helping to lead innovation and optimization of our global website for acquisition. This role will help lead cross-functional teams to build scalable web templates, playbooks and governance, using quantitative and qualitative data to inform hypotheses and recommendations. This will include developing a deep understanding of global paid and organic traffic patterns for Mailchimp prospects, our product line up and dependencies, and levers that convert free customers to paid.
What you'll bring
- You have 5 years experience in B2SMB or B2C marketing, especially web focused, in the Martech, SaaS, cloud or mobile technology industries; CMS (Content Management System) experience a plus
- Proven ability to create requirements and actionable updates from analytics and insights
- Proven experience in merchandising and optimizations on B2C and/or B2B websites; experience in large scale website builds a plus
- Ability to craft business cases to influence and advocate with different cross-functional partners
- Proven ability to meet financial goals using growth and experimentation tactics
- Experience working with and influencing product development teams and product roadmaps, and functions like product management, engineering and UX design
- Experienced marketer that understands how to use the full marketing toolkit
- Ability to educate, communicate, and influence team members at various levels within the organization
- Proficient in Web Analytics tools such as Google Analytics
- Excellent project management skills and ability to align efforts across multiple department
- Self starter that is comfortable initiating and leading efforts, projects and programs
- You thrive when building something new - rather than running from ambiguity, you embrace it as an opportunity
How you will lead
- Help lead web cross-functional team (Product, Design, Engineering, Analytics, CX) to revolutionize our website to meet and exceed our global free and paid conversion goals
- Partner closely with the larger Web Marketing team to understand campaign, traffic, and site engagement trends to optimize and build best practices across the customer journey
- Collaborate with the rest of Acquisition Marketing team (Paid Media, SEO) and Lifecycle Marketing teams to understand global traffic trends and build experiences that support campaign KPIs
- Work with Product Marketing, Campaign, UX and Content Strategy teams to build requirements for modules and templates for a variety of segments and audiences
- Work with Analytics team to compile weekly business reviews and insights on prospect web behavior, and make recommendations for optimizations and experience changes
- Partner closely with Product Management and Web Ops to build short and long-term roadmaps to deliver on business and customer goals
Salary : $93,100 - $118,000
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