What are the responsibilities and job description for the Vice President, Strategy position at IPG DXTRA?
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Vice President, StrategyLocation: Nashville, TN or Remote
Department: insights - Strategy
Years' Experience: 10 years
Reports to: SVP, Strategy or above
The PositionThe essence of any strategic role at Revive is to solve our clients' business problems by developing breakthrough strategies (often by using compelling insight-driven research) and focusing the output of agency in a way that leverages its creativity and expertise to produce a positive and measurable impact.
All of the strategic roles are in service of this, and the different levels of seniority within the department reflect differences in things such as: experience and time in the job, technical ability, management and mentoring skills, developing a specific expertise within the discipline and a broader contribution to the Revive vision, values and business performance.
A successful VP will lead the development of strategy that fuels integrated engagements with clients. They will be able to drive the strategic phase of client work, working in collaboration with their account team and creative colleagues, and carry the account team, creative functions and client with them during that work.
We want someone who either has direct and relevant experience in healthcare or has a strong desire to work in healthcare.
We want someone who is ambitious to move their career forward and make a real impact with clients and in the agency while expanding their subject matter expertise in health and technical capabilities in creative and engagement strategy.
We want good eggs, not sour apples, in the department. We want givers not takers. We want enthusiasm, open mindedness and thought leadership (we should be one the engine rooms of thought for the agency). We shouldn't be scared of calculated risks or changes; in fact, we should actively seek them out. We are champions and ambassadors for our craft. We are interesting and interested. We want people to want to hang out with us!
The CommitmentAt Revive, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To do so, we foster a culture that generates inclusive work that contributes to health equity for all. That is why we lean into the honest conversations that teach us to recognize that the work of diversity, equity and inclusion is never done and that it must guide everything we do. We commit to this essential work because it is our moral bond, our business imperative, and the foundation of brilliant, resonant work for our clients.
The ResponsibilitiesIncludes, but not limited to the following:
- Develop and drive strategy that fuels integrated engagements - from brand campaigns to specific service line marketing initiatives, content marketing and lead generation.
- Write clear and concise briefs that translates strategy into the work we need to execute.
- Work as a part of client teams, collaborating across capabilities and expertise to drive engagement planning and execution, making decisions around client projects, and helping lead planning initiatives for our clients. Specific to strategy, this person will be responsible for understanding Revive's strategy development processes, executing them, and contributing to making them better, or creating new ones where we have holes. This person will be part of our strategy team, taking part in internal coordination, meetings and work-share with his/her colleagues in the group to further enhance and evolve Revive's strategy capabilities.
- Maintain strong long-term client relationships with clients who need to grow strategically while faced with complex market and business goals.
- Provide strategic counsel to clients on effective go-to-market strategies, and work with client service teams to produce high-quality strategic counsel, strategic growth plans, programming ideas, and messages for client engagements.
- Guide the development of client-branded growth strategies at the service line or programmatic level that align with the business goals of the organization.
- Support CX leads with challenges/opportunities to grow existing business with ongoing clients.
- Support new business process by aiding in development of proposals, budgets, and highly effective integrated marketing programs for new health systems clients.
- Recommend research programs to uncover perceptions and provide strategic insight, resulting in provocative messages that maximize the effectiveness of client campaigns.
- Contribute to thought leadership on the issues facing target clients and look for opportunities to increase the firm's presence in health systems sector.
- Mentor and coach junior staff members.
- The innate satisfaction of leading a team in defining a problem and using insight, creative strategy and creative thinking to help solve it
- Feeling the momentum of being part of the leadership of a winning team
- Having a client compliment you for your work, strategic abilities and counsel
- Ability to travel for client work/strategy as needed
- 10 years full time employment, at least 6-8 years in a strategy, or strategy related, role.
- Direct experience in or hunger for growth and learning in the strategy, creative, and healthcare space
- Ability to lead/drive projects and get "buy-in" from agency team
- Ability to inspire and persuade
- A curiosity of new ideas, fostering of connections, and seeing beyond what others see
- A love of creative thinking, brainstorming, and collaboration
- Ability to use insights and creativity to solve business challenges and understanding the business side of the role
- A team player that is open to discussion, feedback, and debate
- Interpersonal/Soft Skills: Communication both written and verbal, Negotiation skills, Persuasive, Collaborative, Problem Solver, Self-Starter, Service Minded Approach, Relationship building, hard worker, learner
- Ability to multitask, and delegate, working in a high-volume environment
- To be a reporting manager for others and to manage "upwards" confidently
Be Bold.
Respect.
Own it.
Grow, always.
Revive is proud to be an Equal Opportunity/Affirmative Action employer. Revive recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.