PPC Specialist

Ironistic PPC Specialists are responsible for planning, implementing, and overseeing the ongoing success and evolution of client-paid advertising campaigns across all search and social platforms. As an Ironistic PPC Specialist, you will supervise accounts to ensure all campaigns adhere to an agreed-upon budget and continuously perform tests on campaigns to bolster performance.

The ideal candidate will have:

• 2 years experience in SEM (Search Engine Marketing) and Paid Search (PPC).
• Experience with website analysis using a variety of analytics tools, including Google Analytics, as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Yahoo, Bing).
• Experience managing paid ad campaigns on popular social media platforms.
• Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
• AdWords / Bing certification is a plus.
• Agency experience is a must.

Responsibilities:

• Implement Pay Per Click media strategies for clients;
• Handle, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, LinkedIn, Facebook, and other paid advertising platforms for a variety of clients;
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;
• Handle the creation of large keyword lists;
• Work with other team members in creating creative copy suggestions and graphical ad templates;
• Handle display network placement lists on Google Ads and through other contextual advertising platforms;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
• Provide recommendations and execute strategies for social media paid advertising campaigns
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search and social marketing initiatives;
• Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search and social initiatives;
• Keep pace with search engine and PPC industry trends and developments;
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;
• Monitor and evaluate search results and search performance across the major search channels;
• Communication with team and management on project development, timelines, and results; and
• Work closely with the other team members to meet client goals.