We are seeking a Marketing Manager with a strong background in paid search and Google Ads to drive client engagement, increase brand awareness, and contribute significantly to our sales and revenue growth. The ideal candidate will be adept at creating and distributing compelling branding messages and collateral for our health and wellness products and services.
Supervisory Responsibilities:
Potential to assume supervisory roles in the future as the team grows.
Duties/Responsibilities:
- Develop and manage market strategies to reach and engage our target audience effectively. - Identify and analyze target clients and markets for strategic planning. - Collect, compile, and present client feedback to inform management and leadership decision-making. - Maintain sales records to evaluate and refine the performance of marketing initiatives. - Create sales, training, and marketing materials that align with our brand identity. - Execute multi-channel marketing campaigns, leveraging strengths in digital media. - Foster and maintain positive relationships with clients, enhancing customer loyalty. - Brand management – Uphold and amplify our brand image through consistent messaging and visual identity. - Expert management of Google Ads platform, including search, display, and shopping campaigns. - Support new franchisees with marketing materials and program training.
Required Skills/Abilities:
- Exceptional communication skills, both verbal and written. - Creative and analytical thinking with a track record of implementing innovative marketing strategies. - In-depth experience with Google Ads, including campaign development, analysis, and optimization. - Strong sales and customer service orientation. - Adaptability to swiftly changing business environments. - Proficient with data analysis for informed decision-making. - Proficient with Microsoft Office Suite or related software. - Collaborative mindset to work seamlessly with both internal teams and external partners. - Google Ads certification strongly preferred. - Proven success in managing large-scale Google Ads campaigns is essential.
Education and Experience:
- Bachelor’s degree in marketing, business, or a related field is an asset, though not mandatory. - At least three to five years of experience in digital marketing with a focus on paid search and Google Ads. - Prior experience in a franchise environment is advantageous but not required.
Salary.com Estimation for Marketing Manager in Overland Park, KS
$108,552 to $146,773
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