Social Media Assistant

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here.  Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “There are the Women Deciding Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly  believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

The Role

As the Social Media Assistant, you understand the power of content and why crafting a consistent, tailored aesthetic for each client is so crucial. The ideal person is a dynamic, natural born leader who is eager to grow, learn, and be a force in achieving client goals through tactical initiatives like community engagement, stunning content creation, and mass editing. As a key member of the social team, you’ll be assisting with drafting weekly and monthly updates and reports for clients, managing social communities, and keeping close track of client requests and needs. You’ll also be helping to develop the Editorial Calendar by sourcing on brand content, editing photos, assisting with mock up curation, copywriting captions and keeping content mission archives organized and easily accessible. 

Duties and Responsibilities 

Account Client Management

• Demonstrate attention to detail, while being able to prioritize and multitask 
• Be the administrative contact / go-to for clients on select initiatives
• Manage the day-to-day for all account administrative tasks and responsibilities
• Research and pull imagery requests and photo needs, content calendar requests, and influencer relations information
• Participate actively in internal meetings
• Stay on top of the latest trends in Social Media
• Demonstrate a good creative eye and help execute content strategy
• Understand the content that will perform well on social channels and help draft and manage an editorial calendar
• Help vet incoming media and influencer opportunities/hosting requests
• Help prepare team to pitch social media editors
• Guide student interns and post-grads     

Content Calendars

• Source UGC for mockups during the community management process
• Manage hashtag group implementation for clients
• Schedule content for platforms once content is approved
• Assist with posting to Instagram and Facebook in agreed upon cadence 
• Draft Instagram Stories for clients 

Content Production

• Research models/influencers for content shoots
• Assist with post-production on content shoots in Adobe Lightroom and Adobe Photoshop, where needed 
• Assist with the digital filing within content archives for each client

Community Management

• Own community management, replying and engaging within messages, reviews, comments, and check-ins across social media channels
• Find UGC (user generated content) and support request efforts
• Execute proactive community management efforts as directed by account lead, learning and growing knowledge of successful tactics leading to follower growth

Reporting

• Help coordinate and organize necessary information / data for Friday Update reports, and monthly reports 
• Assist with the creation of influencer recaps
• Learn what is needed and should be monitored within channels, engagement, growth and KPIs to include in reports and updates

Other

• Assist in research on upcoming trends, articles & social media relating to clients and the travel, luxury hospitality & culinary realms
• Assist in brainstorming & planning sessions/social media angles & partnerships 
• Ability to perform other tasks, duties or projects as required

JPR/Industry

• Stay up to date on and share news on trends in social media as well as those impacting clients by following relevant blogs, websites, influencers, newsletters, etc.  
• Actively look to add to your skill set as a social media marketer, learning new tactics and skills as you go

Experience

• College Degree or comparable experience required 
• Less than 1 year social media experience
• Proven skills in utilizing the following platforms: Instagram, Facebook, and Twitter 
• Experience with photography and post production editing
• Previous knowledge of photography programs, apps, and graphic design
• Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines
• Agency experience preferred
• Travel and/or hotel industry experience preferred 

Requirements

• Computer skills, including Word and Excel in a Microsoft Windows environment
• Excellent oral and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• Basic understanding of Instagram, Facebook, and Twitter 
• Foundational understanding of Influencer engagement
• Some knowledge of tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics is a plus, but not required
• Some knowledge of content management tools such as HeyOrca, Sprout Social, etc. is a plus, but not required
• Ability to learn Facebook Business Manager, Power editor, Ads Manager, Microsoft
• Working knowledge of Office, Outlook

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. 

EQUAL EMPLOYMENT OPPORTUNITY
J/PR strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. 

J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR  may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.