Digital Marketing Director

As the Digital Marketing Director, you will be joining our fast paced, multi-divisional growing company. To thrive in this position, you’ll need a Bachelor’s degree in marketing or equivalent experience in marketing or communications, have expert level experience with SEO/SEM and social media marketing, be familiar with website content management systems, CRM programs, and have the ability to use Adobe InDesign and other similar software. You will be responsible for developing, implementing and executing strategic marketing plans for all divisions in an effort to attract potential new customers, retain existing ones, and drive awareness of the company’s business activities. Your main duties include developing, overseeing and directing the company brand, overseeing and approving all creations of collateral and advertisements, overseeing marketing vendors/partners, and managing your budget.

Education and Experience

Required

• Bachelor's degree in business, marketing or related field or equivalent experience.
• 5 years SEO / SEM management

Preferred

• 2-5 years retail experience preferred

Knowledge, Skills and Additional Abilities

• Expertise with website content management systems, Pardot, MailChimp (or other email software), CRM and MS Office applications. Experience managing AdWord campaigns and a large paid search budget.
• Expert level experience in Adobe Photoshop, InDesign, and Illustrator applications.
• Excellent written and verbal communication skills – experience in creating, composing and writing ad based copy highly preferred.
• Business acumen – possess insight to larger digital business goals and objectives and understand how the role fits into overall strategy.
• Strong knowledge and experience with SEO/SEM required.
• Ability to prioritize and manage multiple obligations and meet deadlines.

Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

GENERAL MARKETING TASKS: Responsible for strategic campaigns, developing, implementing all strategic marketing plans for the entire organization in an effort to attract potential new customers and retain existing ones and drive awareness of the company’s business activities.

• Assist in managing the Marketing Budgets.
• Work closely with media organizations/outlets to negotiate pricing and execute marketing plans and build strategic partnerships.
• Partner with digital advertising agency for website, SEM and SEO planning, implementation and management.
• Stay up to date and execute on latest trends, skills and strategies in graphic design, web design, SEO, SEM, photography, marketing automation, social media marketing, email marketing, content generation, lead generation management and customer relationship management.
• Analyze market trends and strategies of competition and the market as a whole
• Design print and digital ads, publications, and branding material
• Collaborate with sales teams and department managers to adjust and refine marketing initiatives
• Field and manage fresh marketing opportunities
• Strategize in building relationships with the community through fundraising efforts, donations and partnerships.
• Directing all image management for equipment listed in auctions, and advertising our services online to maximize bids and expanding the footprint of J. Stout Auctions bidder base and brand awareness.
• A willingness to help with whatever else is required to drive our company forward and represent our brand.

AUCTION/RETAIL MARKETING: Direct the marketing and merchandising initiatives with the team and deliver the message to our customers consistently through appropriate marketing channels.

• Distribute and direct marketing calendar to management.
• Identify appropriate marketing support for each initiative and execute to a high level.
• Direct social media daily and interact with customers through each platform. Content planning, implementation, and maintenance for Facebook, LinkedIn, Twitter, Instagram, and Google , & more...
• Manage and/or make website updates.
• Graphic design (some) for ads and flyers
• Schedule with third party professional and/or conducts photography and videography for awards submissions and advertising use.
• Evaluate campaign results and share them with the group

EVENT COORDINATION

· Plan, promote, support and oversee major events for company.

· Manage calendar of industry events.

· Plan meetings and trade shows by identifying, assembling, and coordinating requirements and logistics; establishing contacts; developing schedules and assignments; coordinating mailing lists, coordinating and organizing sales product demos and marketing materials.

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely

• No

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity
• High stress tolerance -- thrives in a high-pressure environment

Job Type: Full-time

Pay: $95,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Adobe & Graphic Design: 2 years (Required)
• Digital marketing: 2 years (Required)
• SEO/SEM: 5 years (Required)

Work Location: In person