Social Media Specialist

James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the industry. James Hardie is a high-performance organization, with an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,000 employees across operations in North America.

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Company Summary:

James Hardie Industries is the world’s #1 producer and marketer of high-performance fiber cement and fiber gypsum building solutions. We employ a diverse global workforce of approximately 5,200 employees across operations in North America, Europe, Australia, New Zealand, and the Philippines, and generated more than $3.6 billion in net sales during our 2022 financial year.

We believe that home is a sanctuary and a canvas for self-expression without compromise. As the trusted innovator and industry leader in the markets where we operate, James Hardie empowers homeowners and building professionals alike to achieve their dream home with premium quality solutions that enable endless possibilities for design and aesthetics, while also delivering trusted protection and long-lasting beauty.

Key to this effort is our dedication to our customers, market driven innovation, an inclusive and empowering company culture, and an unwavering commitment to our Zero Harm safety initiative. We also recognize the company’s ability to influence the communities in which we live and work around the world. While operating with a global mindset, we put great care into how our business impacts the local communities in which we operate and serve by sourcing locally, employing locally and delivering locally.

Position Summary:

The Social Media Specialist supports the daily management and stewardship of James Hardie’s official social media channels: @JamesHardie on Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and more. They are an integral part of the content team, helping to maintain a consistent and relevant presence to James Hardie’s 354K followers in North America. As a member of the brand marketing team, their service to the organization casts a wide net to ensure the brand guidelines and social media standards are being upheld.

Responsibilities:

• Become an expert with engagement and reporting dashboards within the social media monitoring platform Sprinklr
• Community management, replying to comments and direct messages in a timely fashion
• Drive social media reporting insights and monitor KPIs (brand awareness, engagement rates, follower growth, link clicks, user sentiment, competitive landscape, etc.)
• Partner with manager to process a high volume of social media posts, both organic and paid
• Assist with the content and creative development process, including the organization of social/video assets, routing and approvals of post proposals, project trackers, team meetings, and more
• Liaise with media agencies and other partners for proper execution of social campaigns
• Ideate on valuable opportunities within the social landscape that serve business objectives
• Support with miscellaneous tasks such as billing, scheduling, agendas, and more.

Requirements:

• Bachelor’s degree in communications, media, marketing, advertising or related field with some previous work experience or internship
• Proficient in Microsoft programs (Excel, PPT, Word, Outlook)—presentation skills are a plus
• Digital savvy & tech friendly—active social media user with strong knowledgebase on platform features, trends, brand interactions, industry news and more
• Highly detail-oriented, with sharp intuition for copywriting—an ideal candidate works both creatively and analytically, and is process-oriented and thorough
• Natural storyteller with ability to interact with all levels of management and employees
• Excellent communication skills, both internal and external—must be able to clearly convey escalations and recommend solutions with a sense of urgency
• Must be willing to work outside normal working hours, including some nights and weekends
• Passion for media/marketing with an eagerness to learn and an entrepreneurial spirit!

Apply now and come “home” to Hardie!

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James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.