Paid Social Media Manager

Full job description

We are seeking a Paid Social Media Manager to join our team. You will play a pivotal role in planning, executing, and optimizing digital advertising campaigns across various platforms, with a focus on Facebook. Your expertise in digital advertising strategies and your ability to analyze data will be critical to our success.

Key Responsibilities:

• Facilitate and execute tasks involved with campaign management; this includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, budgeting, strategic planning, etc.
• Assess new digital advertising channels/tactics viability and oversee execution and expansion
• Work with creative and content teams to develop compelling paid media campaigns relevant to users in different stages of funnels
• Work with conversion rate optimization team to improve media performance via A/B testing, landing page optimization, and target audience honing
• Use funnel analysis and audience segmentation to develop and execute strategic campaigns
• Develop successful campaign bidding strategies and effective campaign management to hit target KPIs and metrics
• Improve advertising spend efficacy across multiple languages, global regions, and channels
• Manage strategy and execution of digital advertising tactics responsible for self-serve customer acquisition and assist in demand/lead generation activities

Requirements

• Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
• 3 years of proven expertise designing/developing successful B2B and/or B2C digital media campaigns (Zapier experience is a plus)
• Experience managing complex multi-million-dollar media budgets with an emphasis on performance
• Experience leveraging paid social, display, video, connected audio, native, etc. advertising to build brand/category awareness and acquire new customers
• Experience managing multi-channeled campaigns across a variety of languages and global regions is preferred
• Good communicator who feels comfortable working cross-functional with multiple stakeholders, and Department mangers

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience level:

• 3 years

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)

Ability to Relocate:

• Draper, UT: Relocate before starting work (Required)

Work Location: In person