[Hybrid] Consumer Insights Manager (12151-7)

• Job Title: Consumer Insights Manager
• Job Type: Regular Full-Time, Hourly
• Bachelor's degree in business administration, marketing, product management, sales, or related field required
  
• 5-8 years of experience in market research, marketing, trade marketing, project management, sales or related field
  

Location

• 85 Challenger Rd., Ridgefield Park, NJ, USA
• Hybrid: Monday to Thursdays on-site and Fridays remote

Benefits

• Medical Insurance (Health, Dental & Vision)
• 401(k) with Company Match
• Paid Time Off
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement
  

Top Skills

• Market research
• analytical
• communication

Overall Responsibilities:

Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.

• Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
• He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
• Analyze CRM dashboards to improve the quality of SEA CRM programs

Specific Responsibilities include:

• Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
• Independently manage most research, with support and guidance from manager on more complex studies:
• Secondary: Gather and analyze secondary data sources to address business issues
• Primary: conduct research to understand and predict consumer behavior, e.g.,
• Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
• Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
• Manage full scope of Research Projects including:
• Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
• Determine and recommend best research methodology to address business questions
• Identify best vendor through appropriate RfP process (multi-vendor proposal review)
• Help negotiate best price with vendor(s), and manage internal finance process approvals
• Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
• Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
• Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.

SUCCESS REQUIREMENTS

• Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
• Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)

Research and Analytical Capabilities

• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
• Superior Consumer focused Insights and research experience; e-comm experience is a plus
• Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames

Vendor / Team Management

• Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.

Communication & Technical skills

• Excellent interpersonal communication, engagement and influencing skills
• Strong verbal and written communication skills to effectively convey learning and actions to take
• Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus.

Personal Attitude, Collaborations

• High confidence, proactivity and positive “go-getter” attitude
• Strong bias for action, sense of urgency and results orientation
• Ability to work calmly and productively in high time pressure situations
• Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations

Minimum Requirements

• Bachelor’s degree in business administration, marketing, product management, sales, or related field.
• 5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
• Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.

Preferred Requirements

• Master’s degree in business administration, marketing, product management, sales, or related field preferred
• Capable of running own research using DIY tools.

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow’ to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com

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