Email & SMS Marketing Specialist

The Email & SMS Marketing Specialist is responsible for execution of the day-to-day email & SMS marketing campaigns for direct to consumer which includes building audiences, scheduling content, executing campaign tests, validating deployment accuracy, and reporting on campaign results.

Who are you marketing?

For more than 140 years, Jockey has been providing families with quality and comfort they can trust, and will continue to be there for generations to come. The inspirational stories of our everyday heroes exemplify our values of authenticity, courage, hope and family. Jockey is committed to quality and innovation, and the passionate pursuit to satisfy the human need for comfort continues to be the company’s hallmark. Jockey products are sold in more than 145 countries, making us one of the most well-known apparel brands around the world.

What We Stand For:

Jockey’s culture reflects the values of our leadership. Success is achieved through hard work, mutual respect, and offering consumers products with striking quality and style from a brand they trust. Jockey associates and Jockey products are the genuine article. Retail is where the Jockey Lifestyle Brand meets the community. We were just named one of the Dave Thomas’ Foundation’s top Adoption-Friendly employers. Our non-profit 501c(3) Jockey Being Family organization helps to strengthen adoptive families in a variety of ways. We encourage our employees to take part in their community and enable them to support their volunteer passion with 40 hours of paid volunteer time annually.

What you’ll do in this role:

• Work with the email marketing team and web designers to approve creative and test all campaigns, ensuring accuracy prior to deployment
• Partner with email marketing leaders to build an email content calendar ensuring that requests are created, updated, and scheduled to support business needs
• Conduct regular competitive assessment of email marketing programs and present findings to the email team
• Share new campaigns, tests, results, and opportunities. Including, but not limited to making presentations, recurrent reporting, and running the meeting(s)
• Work with the full email team to execute and optimize consumer lifecycle and retention initiatives
• Submit and test all promotional coupon codes prior to campaign deployment

• Partner with Manager on email, SMS and loyalty marketing program enhancements leveraging behavioral signals and consumer engagement

• Demonstrate an ability to deliver project workstreams on tight deadlines with high autonomy

Requirements for success:

• Bachelor’s Degree in Business, eCommerce, Marketing or related degree.
• 1 years of experience with email, SMS marketing or general ecommerce marketing experience a plus
• Able to work on call holidays, nights, and weekends to monitor key scheduled deployments is required

• Stay up to date on email & SMS marketing trends by following other brands and testing new strategies to grow and improve our program strategy.

• Knowledge of A/B testing desired
• Superior written and verbal communication skills
• High attention to detail
• Analytical ability
• MS Office knowledge including Excel or Google sheets knowledge
• Strong prioritization and time management skills