Sales Strategy Manager

Johnsonville
Sheboygan, WI Full Time
POSTED ON 3/15/2024

As a member of our Commercial Planning team, you’ll work closely with our sales and marketing teams to help our customers make the most informed product and promotion decisions, using industry-leading research tools that identify consumer insights. The information you’ll provide is critical to our shared success.


Johnsonville, LLC

Sales Strategy Manager – Breakfast & Snacking Brands


Position Overview:

The Manager of Sales Strategy for our Breakfast & Snacking Brands will lead the integration of Brand, Category, and Channel strategies into a clear Johnsonville Trade Strategy. The Sales Strategy Manager will drive opportunities across all core business drivers including pricing, placement, promotion, distribution for all channels and classes of trade. This position provides category expertise, a deep understanding of the nuances of the retail environment to enable better partnerships with Sales and Marketing to drive growth.


You will develop and lead the annual go to market strategy for our Breakfast & Snacking Brands. This position aligns and maximizes customer and brand strategies to capitalize on growth opportunities.


Our Approach to Work:
Johnsonville was built on the premise that our business should build our members and provide opportunities to help them fully develop their God-given talents. We believe face-to-face interaction and time in the office is crucial for member development and an important enabler of our team-centric culture. We also know that flexibility is key to managing the demands of work and personal life, and we respect that some work is best done away from the office. Our Flexible Work program offers several different options to fit your needs, with most office positions offering hybrid work structures. More details on this position’s requirements and our Flexible Work program will be shared during the interview process.


Responsibilities:

  • Lead and facilitate the annual Brand & Customer Sales Planning processes to align with customer requirements & timelines.
  • Own and drive development and delivery trade strategy and annual playbook
  • Lead the timely release of go-to-market strategies, tactics, and KPIs to enable effective sales execution with customers.
  • Partner with Sales in the development and sell-in of annual customer plans with customers.
  • Partner with Category Leadership & Revenue Growth Management (RGM) to develop effective go-to-market strategies and tactics with customers.
  • Partner and serve as the primary contact and advocate between Sales and Marketing to enable effective execution of go-to-market strategies with customers.
  • Translate brand priorities into go-to-market strategies and KPIs that enable improved execution with customers.
  • Proactively conduct ongoing analysis and derive insights to evolve go-to-market strategies aligned to customer opportunities.
  • Proactively identify and scorecard business risks, opportunities, and contingencies with Sales & Marketing to develop the annual plan and KPIs.
  • Participate with RGM to identify and solve gaps to plan within the ROC process; monitor and scorecard execution of trade strategy with RGM team.
  • Lead and facilitate the trimester review process with Sales and Marketing to achieve the annual plan and KPIs.
  • Influences Marketing by bringing the “voice of the customer” as an advocate for Sales in the Annual Brand Planning Process
  • Influence Sales by bringing the “voice of the brand” as an advocate for Marketing in the Annual Customer Planning Process
  • Provide the timely release of information and materials to Sales and Brokers to effectively plan & execute with customers.
  • With Category Leadership & RGM, maintain the Sales and Broker portals.
  • Maintain effective collaborative relationships with Sales, Marketing, Innovation and Commercial Finance Leadership Teams
  • Support change management with cross functional stakeholders.


Education:

  • Bachelor’s Degree required, MBA or Master’s Degree preferred


Experience:

  • At least 5 years’ experience in Trade Marketing, Sales Strategy, Field Sales, or similar discipline experience
  • Experience in Customer Packaged Goods (CPG) Industry preferred


Skills:

  • Leadership experience with proven track record
  • Outstanding communication skills (verbal, written, listening), organization and presentation skills with the ability to interact with all levels of Johnsonville customers and members
  • Ability to develop objective point-of-view, be a strategic thought leader on team, building constructive rapport with internal clients
  • Ability to exhibit thought leadership and influence senior team members
  • Ability to contribute to a strong team environment with positive and constructive input and desire to improve the Commercial Planning team and function
  • Exceptional Microsoft Office skills (Excel, PowerPoint, Word, Database Management)
  • Syndicated POS data tool expertise (i.e., IRI Unify, Nielsen Nitro/Answers)
  • Customer POS and loyalty card data expertise (i.e., dunnhumby, Luminate, 84.51, EYC)
  • Strong organizational skills and project management experience
  • Exceptional Microsoft Office skills (Excel, PowerPoint, Word, Database Management)


Location
: Global Headquarters, Sheboygan Falls, WI

(Our office is about an hour north of Milwaukee and one hour south of Green Bay)


Coach
: Director, Sales Strategy

(We don’t have bosses at Johnsonville. We have Coaches. They are there to help you develop your talents. They cannot make you run laps.)


Member Status:
Full Time, Salaried

(At Johnsonville, you are not an employee. You are a member and, yes, Membership has its privileges – like the ability to buy sausage at great discounts. Our more traditional benefits are great, too.)


Travel
: 20-25%


About our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 2,000 Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!


How to Apply:


External candidate: Apply on-line only at: careers.johnsonville.com


Applicants must be authorized to work in the US without requiring sponsorship now or in the future.


We value the diversity of our workforce and we embrace the principles of Equal Opportunity Employment. M/F/Vet/Disability

Johnsonville values the service Veterans and their family members have given to our country. We support the hiring of returning service members and military spouses.

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