Social Media Specialist

About this Position

Founded in 1919, Jordan Ford is proud to be San Antonio's oldest Ford dealership! Are you looking to be a part of a company known for five star customer service? Jordan Ford is the city's first Ford dealership and one of the premier Ford dealerships out of 3,100 locations nationwide. We strive to create a friendly environment for our customers and employees every day.

We are seeking a creative and strategic Social Media Specialist to join our team. The ideal candidate is passionate about social media trends, platforms, and content creation. You will be responsible for managing our social media accounts, developing engaging content, and implementing strategies to increase our online presence and drive engagement.

A Jordan Ford employee will take a deep dive into our company culture, learn how departments work independently and together, develop business skills, meet trusted vendors, and learn how crucial it is to have industry leading customer service.

Job Description:

• Work with Marketing Manager to develop and execute comprehensive social media strategies aligned with overall marketing goals

• Stay abreast of industry trends and social media to ensure the brand remains at the forefront of social media

• Plan, create and analyze monthly social media calendar and posts including but not limited to Facebook, Instagram,

TikTok, and YouTube

• Engage with followers by responding to comments and messages

• Create long form videos and post to the YouTube channel

• Collaborate with Marketing Manager to develop visually appealing graphics, videos, and other multimedia content

based on monthly incentives and offers

• Monitor social media analytics to track the performance of campaigns, identify trends, and make data-driven

recommendations for improvement

• Collaborate with all departments (sales, service, parts, body shop) to showcase their services on social media

• Manage and reply to reviews on review sites

• Attend occasional sales team meetings to showcase the company’s social media presence

Requirements:

• Bachelor's degree in Marketing, Communications, or related field

• Proven experience as a Social Media Specialist or similar role

• Excellent knowledge of social media platforms and their respective audiences

• Strong written and verbal communication skills

• Creative thinker with the ability to generate innovative ideas

• Experience with social media analytics and reporting

• Ability to work independently and as part of a team in a fast-paced environment

• Strong organizational and time management skills

Preferred Qualifications:

• Experience with graphic design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)

• Knowledge of SEO principles and content marketing strategies

• Familiarity with paid social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads)

• Experience in the automotive industry

This position is 40 hours a week paid on an hourly basis. The pay range is between $21 to $27 a hour.

About Jordan Ford:

• First Ford dealership in San Antonio, we’ve been in business since 1919!

• Full-time benefits include a 401k plan, paid time off, flexible medical/dental/vision insurance packages

• Perks include discounts on automobile purchases and service, volunteer opportunities, and flexible schedules

• We have a large and growing number of employees that have been with the company for well over 25 years