Campaign Management People Leader, Marketing Strategy-Vice President

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. 

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing people leader to drive best-in-class consumer experiences by leading a high-performing, results-driven team.

Job Description:

As the Marketing Strategy Lead for the Consumer Bank Acquisition Campaign Management team, you will support the consumer deposit relationships, and will be responsible for managing a team of 3-5 associates who lead large scale, multi-channel acquisition campaigns, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels. In addition, you will take on special assignments, be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team. 

Job Responsibilities:

• Serving as the creative marketing leader and driving best-in-class consumer experiences
• Developing proactive, strong partnerships between the ACM team, strategy partners, and internal/external execution partners to ensure the teams are working cohesively
• Lead efforts to continuously improve both the customer experience and how we deliver it for his/her program:
  • Customer experience: Conduct regular reviews of the entire end-to-end customer experience, including creative messaging and reasons-to-believe; conduct competitive audits; identify gaps and opportunities
  • Recommend strategic approaches to testing and optimization based on data-driven decisions
  • Developing thought leadership based on testing, new approaches, etc., leveraging strategic vendors/testing resources to innovate and personalize the experience
  • Process Improvements: Participation in pilot programs, actively rethink process to simplify and build additional capabilities
• Capacity planning and prioritization within the ACM team leadership
• Ensuring strong control environment and serving as an Authorized Approver on final creative for the team
• Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs
• Serving as a leader on initiatives outside of assigned acquisition campaigns, including but not limited to cross-program creative thought leadership, process improvement initiatives, or other strategic roles
• Acting as a culture leader, identifying key skills to bring to the table and engaging with team beyond day-to-day duties
• Communicating effectively with senior leaders and others in written (email, Teams, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings
• Ensuring performance goals and career development plans are set; provides coaching and development through ongoing check-ins; conducts mid-year and annual reviews; delivers comp discussions
• Overseeing budget management for production and creative costs across the programs they are responsible for

Required qualifications, capabilities and skills:

• Proven track record in direct or digital marketing as a project/campaign manager: 7 years of experience
• Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative
• Experience working as a leader working in a fast-paced environment, with strong skills in multi-tasking and prioritization 
• Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines 
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members 
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities 
• Curious and creative with a focus on constant improvement 
• Excellent written and oral communication skills; experience in presenting to senior level executives

Preferred qualifications, capabilities and skills:

• 5 years managing direct reports
• Specific experience in financial services including debit or credit marketing and/or agency-side experience
• 3 years of agency/vendor management experience
• 4-year college degree

**Please note, we are back in the office in a hybrid model (3 days a week). We will not consider 100% remote or other locations if not listed on this requisition.