Marketing Automation, Senior Associate

The Commercial Banking Digital Marketing team is hiring a Marketing Automation Specialist to join and focus on the Commercial Real Estate (CRE) book of work. As a Marketing Automation- Senior Associate, in Commercial Banking, you will play a key role in conceptualizing, building, launching and optimizing successful marketing automation programs within Salesforce Marketing Cloud. We’re seeking a professional with hands-on experience in Salesforce, specifically with campaign creation, execution, and translating business objectives into successful multi-channel programs.

 Job Responsibilities:

• Create and execute the strategy for CRE business using data-driven strategic approach to design multi-step, dynamic engagement using Salesforce Marketing Cloud
• Build email templates, manage email preferences and enforce data hygiene
• Troubleshoot and resolve issues between platforms and their integration points
• Experience translating business needs to drive E2E marketing campaigns from inception to completion with analysis
• Serve as subject matter expert and project manager for Commercial Real Estate email initiatives 
• Experience with lead scoring, email templates, nurture programs, preference management and data hygiene
• Serve as strategic partner for marketing automation programs; Collaborate with key stakeholders in tech, sales, marketing and business development to conceptualize campaign strategy, requirements, and design
• Manage integrated marketing campaigns across email
• Continually monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns
• Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc. 
• Partner with analytics and MarTech teams to optimize campaign segmentation and personalization
• Complete daily tasks using team’s project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets

 Required Qualifications, Capabilities and Skills:

• Bachelor’s degree in marketing, advertising, or a related discipline 
  • 4-6 years’ work experience in a digital marketing function
  • 4-6 years’ work experience with Saas CRM and marketing automation tools, especially Salesforce Marketing Cloud
• Strong project management skills
• Up-to-date on international regulations as it relates to email communication
• Proven experience documenting strategy in a compelling manner and executing the associated plan
• Demonstrated knowledge of digital marketing strategies and tactics
• Ability to work in a highly regulated, fast-paced, and matrixed environment, and flexibility reprioritize depending on business needs
• Proactively collaborate with cross functional teams 
• Excellent listening, strategic thinking, and problem-solving skills
• Superior written and verbal communication skills with a strong attention to detail
• Technical skills needed: Database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management and collaboration tools

 Preferred Qualifications, Capabilities and Skills:

• Marketing automation certification preferred
• Prefer Marketing experience in a B2B environment