Manager, Consumer Insights

THE COMPANY:

Juul Labs’ mission is to impact the lives of the world’s one billion adult smokers by eliminating combustible cigarettes. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career at one of the fastest growing companies is compelling, read on for more details.

ROLE AND RESPONSIBILITIES:

We are seeking a Manager, Consumer Insights to plan and execute research studies end-to-end to answer JUUL’s most critical business questions to inform decisions about commercial strategy. The ideal candidate will perform primary consumer research to enhance our knowledge of the consumer, category, and competitive landscape.

Additional responsibilities include:

• Support shopper-based initiatives in the online and offline retail environments via custom shopper research and integrated syndicated/basket data analysis to inform retail strategy
• Strong technical insights expertise in translating business questions into survey and discussion guide content
• Prioritize, design, and execute quantitative and qualitative research studies that enable tactical decisions and JUUL program optimization through a consumer data driven approach
• Manage the overall project timelines, ensuring that milestones are met and signed off at the various stages of project execution
• Create and share story driven reports that identify business growth opportunities (and challenges) with clear recommendation/actions to be taken by stakeholders
• Apply the right research methodology and analytic approaches to complex business problems
• Develop and manage relationships with key stakeholders and vendors

PERSONAL AND PROFESSIONAL QUALIFICATIONS:

• Required Experience: 7 years of related work experience in a market research and/or consumer insights role
• Strong organizational and problem-solving abilities along with an analytical aptitude and a passion for uncovering insights
• Proven track record for designing and managing large scale research programs: questionnaire design, sampling approaches, analysis planning, and reporting
• Experience identifying and prioritizing key market segments
• Experience with a range of quantitative and qualitative methodologies (e.g. journey mapping, attitudes and usage (A&U), creative development, shopper insights)
• Apply the right research methodology and analytic approaches to complex business problems (e.g. KANO, TURF, MaxDiff, Conjoint, van Westendorp, Price Laddering)
• Experience distilling actionable insights from complex data and explaining findings to stakeholders in a digestible and compelling manner
• Ability to synthesize data and glean insights from syndicated data sources (Nielsen, IRI, NPD, etc.)
• Strong written and verbal communication skills and experience working with senior level stakeholders
• Collaborative attitude that allows you to work cross-functionally to develop a plan, get alignment, and execute it
• Team player who possesses a driven personality capable of working in a fast paced, unstructured, entrepreneurial environment
• Location is United States (Remote) may require occasional travel to other locations as needed
• Proficiency in Microsoft Office (Excel, Word, and PowerPoint) including the ability to use macros to increase efficiency in Excel and PowerPoint.
• Experience working with survey applications (such as Qualtrics, Decipher, Survey Monkey, Google Consumer Surveys, etc.)
• Advanced understanding of when to apply different quantitative and qualitative research methodologies
• Experience with analytics / business intelligence tools (R, SPSS, SAS, Tableau) a plus
• Experience in shopper research methods and activating shopper insights in a retail environment preferred

EDUCATION:

• Bachelor’s Degree in market research, marketing, business administration, statistics, economics, or related field. Master's degree or PhD degree highly desirable

JUUL LABS PERKS & BENEFITS:

• A place to grow your career. We’ll help you set big goals - and exceed them
• People. Work with talented, committed and supportive teammates
• Equity and performance bonuses. Every employee is a stakeholder in our success
• Boundless snacks and drinks
• Cell phone subsidy, commuter benefits and discounts on JUUL products
• Excellent medical, dental and vision benefits

#LI-Remote

Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. Juul Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Juul Labs in the US.