What are the responsibilities and job description for the Paid Search Specialist position at Kashmer Interactive?
75% Focused on Google Ads, Microsoft Ads, LinkedIn Ads / 25% focused on Paid Social: Facebook Ads, Instagram Ads
Location: Fort Mill, South Carolina (Baxter Village Area)
Detail:
- Full time
- In-Office: Monday – Thursday (Staff works from home on Friday’s)
- Hours: 40 Hours per week
Summary
Kashmer Interactive is seeking a paid search specialist with at least 3 years of experience in all aspects of paid search. This position will also be the front lines on our Google Ads / Microsoft Ads paid search engagements. You’ll be in charge of setting up and managing google ads / microsoft ads campaigns as well as managing and optimizing for performance. This position will be the front lines on our paid social engagements and client campaign(s) specific to paid media. You’ll be in charge of setting up, integrating, building out and running paid social campaigns. This position is specific to paid ads, and not the creation of posts (facebook posting, etc.).
The position requires detailed experience with Google Ads, Microsoft Ads, Facebook ads, Instagram ads, LinkedIn Ads, etc. You must have multiple years of experience managing active google ads campaigns.
Qualifications
- Minimum 3 years of direct experience managing paid ads (SEM) campaigns / accounts: Google Ads (key), Microsoft Ads, LinkedIn Ads, Facebook / Instagram Ads, Etc.
- Indepth Experience with Google Merchant Center is required
- Demonstrated Examples of past account(s), campaign(s), spends, performance
- Includes specific spend budget examples, performance outputs, performance to goal, etc.
- Includes example ad creation, content creation, etc.
- Hands on experience with analytics programs: Google Analytics, Google Merchant Center, Looker Studio, Etc.
- Detailed analytics tracking setup required: utm tracking, pixel tracking, platform to website tracking, tag manager
- The ability to communicate well verbally and written (internally and externally)
- Ability to talk with clients (not required, but strongly encouraged)
- Ability to handle multiple paid social projects in a fast-paced environment
- The ability to use Microsoft products, including Excel and Word
- Graphics experience a plus for editing creative
Position Responsibilities & Duties
- Create, structure and build out paid search campaigns in multiple channels
- Creating and presenting strategies associated with the creation or management of campaigns
- Assessing / Analyzing campaign(s) performance on a regular basis
- Making recommendations and completing actionable changes to improve campaign performance towards goal
- Present campaign / channel data through custom reporting on a monthly / regular basis
- Or as needed based on the client (Account Manager)
- Develop / maintain paid ads accounts that drives results specific to those objectives / goals set
- Manage multiple projects at once, leveraging the agency’s internal CRM system
- Stay on task with certain efforts that have set deadlines, by managing workflow to reaching those deadlines
Benefits
Kashmer Interactive is a cutting edge digital marketing agency that provides excellent results. This is a great opportunity to be a part of a growing agency where you can get in on the ground floor. This role offers a salary compensation. This provides the ability for you to put your talents to work and be rewarded for doing so.
You will work along-side a talented crew of digital marketing professionals, helping advance your career in paid media, paid search & SEO. Benefits also include a casual / relaxed dress code, plenty of PTO and an environment of learning from the best.