Social Media Manager

At Kelly® Professional & Industrial, we’re passionate about helping you find a job that works for you. How about this one? We’re seeking a Social Media Manager to work remotely for a healthcare insurance company in Upstate New York. With us, it’s all about finding the job that’s just right.

Why you should apply to be a Social Media Manager:

• Pay Rate: $38.00 per hour
• Duration: Long-Term Contract to Possible Hire
• Location: Remote (Must be local to Upstate NY)

What’s a typical day as a Social Media Manager? You’ll be:

• Creating and managing editorial calendars
• Curating relevant content to reach our priority audiences
• Creating, curating, and managing all published content (images, video and written)
• Monitoring, and listening and responding to users in a “social” way while cultivating relationships and preference
• Conducting online advocacy and open stream for cross-promotion
• Developing and expanding communities
• Overseeing design of platform pages
• Designing, creating, and managing social promotions
• Working with campaign managers to coordinate paid – earned – owned social presence and strategies
• Compiling results reports for management
• Displaying in-depth knowledge and understanding of social media platforms, their respective participants, and how each can be deployed in different scenarios
• Introducing and promoting leading edge trends and best practices to team to continually improve our presence and engagement
• Identifying potential negative or crisis situations, reporting to management as necessary, and applying conflict resolution principles to mitigate issues
• Evaluating success of our social efforts on an ongoing basis and refining the strategy and approach to optimize performance
• Effectively collaborating with team members across multiple departments including marketing, corporate communications, web, customer experience, customer care, and others as opportunities arise
• Understanding and identifying what type of content works best on what platform as well as understanding the different nuances of each platform; optimizing content accordingly
• Exhibiting proven content creation and copy writing skills to support a broad-base of platforms, messages, and topics
• Capturing and editing videos
• Working closely with web team to ensure Search Engine Optimization (SEO) alignment and supporting optimization
• Working closely with internal media leads and external agency partners to understand how paid efforts affect organic presence and promotion
• Crafting a solid strategy and implementing a proactive process for capturing customer online reviews
• Monitoring trends in Social Media tools, applications, channels, design, and strategy
• Monitoring effective benchmarks for measuring the impact of social media; analyzing, reviewing, and reporting on effectiveness and extracted business impact
• Travelling within our plan service area to attend and presenting information at meetings with staff and customers
• Consistently demonstrating high standards of integrity by supporting the company's mission and values, adhering to the Corporate Code of Conduct, and leading to the company's values and beliefs
• Maintaining high regard for member privacy in accordance with the corporate privacy policies and procedures

This job might be an outstanding fit if you have:

• A BS in Communications, Marketing, New Media, Public Relations or relevant field
• (In lieu of degree, 6 years of experience in a professional social media or marketing role)
• 5 years' relevant business experience
• 3 years in a professional social media role
• Outstanding consulting, writing, editing (photo/text/video), presentation and communication skills
• Attention to detail; customer-oriented with solid multi-tasking and organizational ability
• Deep knowledge of social media platforms (Facebook, Twitter, Pinterest, LinkedIn, Instagram) and a comprehensive understanding of tools to enable curation, presence, listening, tracking and reporting (Hootsuite, Tweet Deck, Salesforce Social Studio, Sprout Social, Radian 6)
• The ability to analyze problems and identify solutions with minimal direction; flexible, able to meet deadlines, and work well in a fast-paced, high volume team environment
• A firm grasp of social video trends and how they fit into each major network
• The ability to jump from creative thinking to analytical thinking; able to demonstrate why ideas are analytically sound
• Demonstrated, solid technical understanding and the ability to pick up new platforms and tools quickly
• A positive attitude, professional poise; a self-learner with enthusiasm to help move the team and organization forward
• The ability to analyze problems and identify solutions with minimal direction when required
• The ability to manage and meet multiple, often competing, deadlines, working in a fast-paced, high-volume collaborative environment
• A deep, proactive service orientation; treating lines of business and expert areas as clients, enabling achievement of their strategic and business objectives

What happens next

Once you apply, you’ll proceed to next steps if your skills and experience look like a good fit. But don’t worry—even if this position doesn’t work out, you’re still in our network. That means all of our recruiters will have access to your profile, expanding your opportunities even more.

Helping you discover what’s next in your career is what we’re all about, so let’s get to work. Apply to be a Social Media Manager today!

#VN2022

Get a complete career fit with Kelly®.

You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.

About Kelly®

At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.